| dc.contributor.advisor | Yuliaty, Tetty | |
| dc.contributor.author | Nainggolan, Rahel | |
| dc.date.accessioned | 2025-07-25T08:17:11Z | |
| dc.date.available | 2025-07-25T08:17:11Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | https://repositori.usu.ac.id/handle/123456789/107526 | |
| dc.description.abstract | This study aims to determine and analyze the impact of green marketing aspects—
namely green product, green price, and green promotion—on the purchasing
decisions of NPURE among consumers at the Underprice Skincare Store, Jamin
Ginting Branch, in Medan. This research is a descriptive quantitative study. The
data analysis method used is descriptive quantitative analysis with multiple linear
regression, assisted by SPSS software. The population in this study consists of
visitors to the Underprice Skincare Store, Jamin Ginting Branch, Medan, with a
sample of 100 respondents. The simultaneous significance test shows that the
variables green product, green price, and green promotion collectively have a
positive and significant influence on the purchasing decision of NPURE among
consumers of the Underprice Skincare Store, Jamin Ginting Branch, in Medan | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Sumatera Utara | en_US |
| dc.subject | Green Marketing | en_US |
| dc.subject | Green Product | en_US |
| dc.subject | Green Price | en_US |
| dc.subject | Green Promotion | en_US |
| dc.subject | Purchasing Decision | en_US |
| dc.title | Pengaruh Penerapan Green Marketing (Green Product, Green Price, Green Promotion) Terhadap Keputusan Pembelian NPURE pada Konsumen Toko Underprice Skincare Medan | en_US |
| dc.title.alternative | The Influence of Green Marketing Implementation (Green Product, Green Price, Green Promotion) on Purchase Decisions of NPURE Consumers in Underprice Skincare Medan | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nim | NIM210502118 | |
| dc.identifier.nidn | NIDN0118076401 | |
| dc.identifier.kodeprodi | KODEPRODI61201#Manajemen | |
| dc.description.pages | 128 Pages | en_US |
| dc.description.type | Skripsi Sarjana | en_US |
| dc.subject.sdgs | SDGs 12. Responsible Consumption And Production | en_US |
