Analisis Efisiensi Saluran Pemasaran Buah Duku (Lansium domesticum Corr) di Desa Kuta Mulyo, Kecamatan Sibiru-biru, Kabupaten Deli Serdang

Abstract

Duku (Lansium Domesticum Corr.) is one of the most famous tropical fruit plants. This plant has great potential to be developed in Indonesia as a fruit garden plant that can be one of the sources of livelihood for the community. The difference in the price of duku fruit in the market is on average higher than other fruits. However, the high price is not enjoyed by farmers, this is because some farmers have sold duku fruits to wholesalers when the duku fruit is still on the tree (ijon). This is because farmers have difficulty meeting urgent family needs. The research aims to analyze marketing channels and functions, costs, profits and marketing margins, as well as the efficiency of duku fruit marketing channels in Sibiru-biru Regency. The analysis model used in the study is sampling, which is sampling from the population that is carried out randomly. In this study, a sample of 25 farmers was taken. The results of the study showed that the number of respondents in this study was 15 farmer respondents and 10 middlemen respondents. Respoonden farmers come from Kuta Mulyo Village, Sibiru-biru District, while intermediary traders come from the city of Medan. Respondents' experience is between 5 – 25 years. Based on the Marketing Channel Analysis, there are 2 marketing channels, namely level 1 (farmers-collectors-consumers), level 2 (farmers-collectors-retailers-consumers). The marketing functions carried out are sales, purchasing, transportation, storage, risk insurance, and market information. The highest cost is in the 2nd level. The lowest cost is in the first level channel. The highest advantage is in the 2nd level channel type 1. The lowest profit is in the 1st level channel. The highest margin is in the 2 level channel type I and type II. The lowest margin is in the 1st level channel. The most efficient marketing channels are tier 2 channels and the least efficient marketing channels are type I tier 1 channels.