Konstruksi Sosial Kampung Keluarga Berkualitas Desa Pondok Batu Kecamatan Bilah Hulu Kabupaten Labuhanbatu

Abstract

The social construction of the Kampung Keluarga Berkualitas (Quality Family Village) in Pondok Batu Village, Bilah Hulu Subdistrict, Labuhanbatu Regency, represents a strategic effort to improve the quality of life through a participatory approach. This study aims to analyze how the community constructs their social reality within the context of the Kampung Keluarga Berkualitas program by applying Peter L. Berger's theory of social construction. The research employs a qualitative method, with data collected through interviews, observation, and document study. The findings indicate that the processes of externalization, objectivation, and internalization serve as the foundation for building collective awareness among community members regarding the importance of the program. The social construction of Kampung Keluarga Berkualitas is shaped through three stages of social dialectics. Externalization is evident in the active role of local actors in promoting the program using cultural approaches. Objectivation can be seen in the existence of physical elements such as the village gate bearing the program name, stickers on residents' houses as symbols of family planning program participation, and a data center containing information about Pondok Batu Village. Internalization is reflected in the community's acceptance of the program as a form of collective social responsibility to enhance family life quality. Furthermore, the study also identifies challenges in the implementation of the program, including a lack of understanding and participation from certain segments of the community, and the fact that not all aspects of the Kampung KB program have been successfully implemented as planned. Some programs have experienced stagnation, running in place without significant progress or even being discontinued. Therefore, further efforts are needed to enhance outreach and education regarding the Kampung Keluarga Berkualitas program to achieve its intended goals.