Peran Manajemen Logistik PT JP Bali dalam Mendukung Kesuksesan Event Media Gathering Pertamina Hulu Energi

Abstract

This study aims to examine the role of logistics management implemented by PT JP Bali in supporting the success of the Media Gathering event organized by Pertamina Hulu Energi at Patra Bali Resort & Villas, as well as to identify the logistical challenges faced and the solutions applied on site. This research employs a descriptive qualitative approach, with data collected through participant observation, in-depth interviews, and documentation. The findings show that PT JP Bali applied a structured logistics management system encompassing planning, execution, and post-event evaluation stages. These processes include identifying needs, procurement, logistical distribution, and final reporting. Several challenges were encountered during the event, such as missing souvenirs, limited storage space, and weather-related disruptions. However, these issues were resolved effectively through timely coordination and responsive decision-making by the logistics team. The study concludes that well-managed logistics play a crucial role in ensuring technical smoothness, time efficiency, and participant satisfaction during event implementation. This research is expected to serve as a reference for future events, particularly regarding effective logistics management practices.