Analisis Faktor-Faktor yang Mempengaruhi Tingkat Pendapatan UMKM di Kabupaten Langkat Melalui E-Commerce

Abstract

This research aims to analyze the factors affecting the income level of small and medium enterprises (SMEs) in Langkat Regency through e-commerce as a mediating variable. The population of this research consists of MSMEs in Langkat Regency. The sampling technique in this research was a random sample, obtaining a sample of 92 observation data. The data analysis method employed is Structural Equation Modeling (SEM). The results of this research indicate that business capital, labor, business location, and working hours have an effect on income. This research aims to identify the factors affecting the level of income of micro, small and medium enterprises (MSMEs) in Langkat Regency through e commerce as a media. In addition, this research aims specifically to analyze the influence of business capital, labor, business location, working hours, and e-commerce and income of micro, small and medium enterprises (MSMEs) in Langkat Regency. This research uses a Structural Equation Model (SEM) approach based on Partial Least Square (PLS). PLS is a structural equation model (SEM) based on components or variants. The results of this research indicate that the existence of e-commerce mediates the influence of capital on income, e-commerce mediates the influence of labor on income, e-commerce mediates the influence of location on income, and e commerce mediates the influence of working hours on income.