Strategi Pemberdayaan Masyarakat Melalui Sektor Pariwisata di Desa Denai Lama

Abstract

Community empowerment through the tourism sector in Denai Lama Village is a strategic effort to improve the welfare and quality of life of the local community. The abundant tourism potential has not been optimally utilized, which can become a new source of income for the community in Denai Lama Village. The purpose of this study is to formulate an effective and sustainable empowerment strategy. The method used is a qualitative approach with participatory analysis techniques, which involve the community in every stage of program planning and implementation. The results of the study indicate that the development of tourist villages not only increases community income but also creates jobs and strengthens local cultural identity. The proposed strategy includes skills training, tourism destination promotion, and collaboration with the private sector to attract investment and support.