Pengaruh Persepsi Kemudahan Penggunaan Shopeepay terhadap Minat Belanja Online Mahasiswa Fakultas Vokasi Universitas Sumatera Utara

Abstract

The development of digital technology has encouraged the emergence of various electronic payment methods, one of which is the ShopeePay digital wallet. This study aims to determine the effect of perceived ease of use on online shopping interest of students of the Faculty of Vocational Studies, University of North Sumatra. This type of research is quantitative with an associative approach. The number of samples in this study were 100 respondents selected using purposive sampling technique. The data were collected through distributing questionnaires and analyzed using simple linear regression with the help of SPSS version 26. The results showed that perceived ease of use has a significant effect on online shopping interest. Thus, the higher the student's perception of the ease of use of ShopeePay, the higher their interest in shopping online. This finding is expected to be an input for application developers in improving convenience features to encourage the intensity of digital service usage.