| dc.description.abstract | Tourism discourse represents a specialized form of communication that combines
descriptive, promotional, and cultural narratives to engage prospective travellers
and shape their perceptions of destinations. This study investigates the linguistic
choices and sociolinguistic perspectives employed in Indonesian travel guidebooks
published by the Ministry of Tourism and Creative Economy. Using a qualitative
contextual content analysis approach, this research explores how language
functions as a tool for persuasion, cultural representation, and identity construction.
Specifically, it identifies the types of discourse utilized, examines how
sociolinguistic perspectives inform the language used, and analyses the rationale
behind the portrayal of Indonesian culture to international audiences. Through a
qualitative analysis of selected guidebook texts, the study demonstrates how
promotional, instructional, and cultural discourses intertwine to shape tourist
perceptions and engagement. The findings contribute to a deeper understanding of
the relationship between language, culture, and tourism, offering valuable insights
for developing more effective and culturally resonant tourism materials. | en_US |
