Minat Mahasiswa di Kota Medan terhadap Investasi Emas Digital

Abstract

Advances in financial technology have encouraged the emergence of various forms of digital investment, one of which is digital gold which is now increasingly in demand by young people. This study aims to evaluate the interest of students in Medan City in digital gold investment by examining the influence of financial literacy and investment knowledge. The approach used is quantitative with associative research type. Data was collected through a Likert scale questionnaire from 90 active students selected by purposive and snowball sampling. The analysis technique used was multiple linear regression. The research findings show that partially, investment knowledge has a significant influence on students' interest in investing in digital gold. In contrast, financial literacy does not have a significant impact. However, when tested simultaneously, investment knowledge and financial literacy proved to have a joint influence on students' interest in investing.