Analisis Efektivitas Penggunaan QRIS melalui E-Wallet terhadap Penjualan Fore Coffee

Abstract

Fore Coffee is one of the business actors in the FnB sector that has implemented a cashless payment system using QRIS through e-wallets as a whole. This implementation is expected to increase the effectiveness of services and sales, but in the field there are still various dynamics related to customer acceptance and operational system readiness. This research aims to analyze the effectiveness of using QRIS through e-wallets on Fore Coffee sales. This research uses a descriptive qualitative approach with in-depth interview techniques with five informants, namely outlet supervisors, cashiers, and Fore Coffee Binjai customers. The results showed that the application of QRIS through e-wallets was considered to provide convenience and efficiency in transactions, both in terms of customers and employees. However, challenges are still felt, especially from customers who are not familiar with digital systems and technical limitations such as network disruptions. In addition, the policy of accepting non-cash payments is considered not fully effective in reaching all customer segments.