Pengaruh Self-Concept Dan Interpersonal Attraction Terhadap Pengguna Media Sosial Pada Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Sumatera Utara

Abstract

The purpose of this research is to analyze the influence of self-concept and interpersonal attraction both partially and simultaneously on students' social media user. The feature of this study is using the idea of Gecas’ (2021) as self-concept theory and Hendrick & Hendrick (2020) as interpersonal attraction theory which concists of three main dimensions, namely the personal dimension, the social dimension and the academic dimension, as well as the dimensions of similarity, closeness and physical and non-physical attraction for interpersonal attraction. The research employs a quantitative approach with survey method. The research population consists of 3,828 active undergraduate students of FISIP USU for the 2024/2025 academic year, with a sample of 362 students determined using the Slovin formula and stratified random sampling technique. Data collection was conducted through questionnaires with a 5-point Likert scale, unstructured interviews, and documentation. Data analysis used descriptive analysis and multiple linear regression after conducting classical assumption tests. The results show that: (1) Self-concept has a positive and significant effect on students' social media user; (2) Interpersonal attraction has a positive and significant effect on students' social media user; (3) Self-concept and interpersonal attraction simultaneously have a significant effect on students' social media user.