Kajian Efektivitas Penggunaan Online Food Delivery Service (OFDS) dengan Pendekatan E-Servqual Perspektif Mahasiswa S1-Akuntansi FEB USU

Abstract

This study aims to measure the influence of efficiency, fulfillment, system availability, and privacy on the effectiveness of using OFDS services in S1-Accounting FEB USU students. This study uses quantitative and survey approaches as well as cross sectional methods. The population in this study includes active S1-Accounting students of FEB USU from the class of 2017-2023, the sample of this study is 297 respondents. In this study, data was collected through questionnaires. Findings study show that each efficiency, fulfillment, system availability, and privacy has a significant positive effect on the effectiveness of using OFDS services. This study shows that efficiency, fulfillment, system availability, and privacy are the best efforts to measure the effectiveness of OFDS services.