Prioritas Strategi PT Perkebunan Nusantara IV Regional II Untuk Memperoleh Sertifikasi RSPO

Abstract

This research will focus on PTPN IV Regional II with the aim of exploring priority strategies that can be applied to obtain RSPO certification. With a systematic approach, this study is expected to provide practical benefits for the company and contribute to the literature in the field of agribusiness sustainability strategy. Data collection uses primary data and secondary data with a SWOT analysis approach and QSPM analysis. SWOT analysis to make a plan must evaluate external and internal factors. The QSPM analysis stage is Determining EFEM, at this stage external factors are determined and evaluated. Determining IFEM, at this stage internal factors are determined and evaluated. The results of the study conducted with SWOT analysis are in square I which supports an aggressive growth policy while the QSPM analysis shows that the partnership strategy with certification institutions is in grand (TAS 1.38) and the utilization of technological advances is in grand (TAS 1.11) as the main priority to support the success of PTPN IV in obtaining RSPO certification. This strategy plays an important role in strengthening the company's position in the global market while achieving sustainability goals. 2. With a structured and measurable approach, PTPN IV can not only obtain RSPO certification, but also improve its reputation as a leader in the sustainable palm oil industry. Strengthening internal capacity through HR training and cost efficiency are key factors in facing the challenges of certification costs and regulatory pressures. In addition, market diversification helps companies mitigate the risk of dependence on certain markets, such as Europe.