Wisata Pantai Paris sebagai Peningkatan Perekonomian Masyarakat di Desa Tigaras Kecamatan Dolok Pardamean Kabupaten Simalungun

Abstract

Tigaras Village in Dolok Pardamean District, Simalungun Regency, has enormous natural and cultural tourism potential, particularly its beautiful lake. However, this potential has not been fully utilized to improve community welfare. This study aims to identify strategies for developing a tourism village that can improve the local economy, describe the role of Village-Owned Enterprises (BUMDes), Tourism Groups (Pokdarwis), and traditional institutions, and analyze the impact of tourism village development on community income. This study used a qualitative method with a descriptive approach. Data collection was conducted through observation, interviews, and documentation using a purposive sampling technique. The results indicate that the implemented strategies include utilizing local potential for superior products such as ulos, strengthening MSMEs, increasing human resource capacity through entrepreneurship and digital marketing training, and strengthening local institutions. The impact of this tourism village development is evident in increased community income, the creation of new tourism jobs in the creative sector, and the preservation of Batak cultural heritage. The village is now beginning to become economically independent through the professional management of its tourist destination by the Village-Owned Enterprises (BUMDes) and Tourism Groups (Pokdarwis).