Analisis Pengaruh Lokasi, Desain, Fasilitas Perumahan, Karakteristik Lingkungan dan Brand Pengembang terhadap Nilai Tanah Properti Perumahan di Medan Sunggal

Abstract

This study was conducted to examine the effect of location, design, housing facilities, environmental characteristics, and developer brand on the land value of housing properties in Medan Sunggal. The population in this study were all houses in the Imperial Mansion Housing Complex and the Habitat Housing Complex with a total of 250 housing units that had been inhabited and the sample was 72 housing units. The data analysis technique used is multiple linear regression analysis. The results showed that location, facilities, environmental characteristics, and developer's brand had a positive and significant effect on the market value of land, and design variables had no significant effect on the market value of land considering that these parameters had a significant effect, then the development of locations, facilities, and environmental characteristics should also contribute to the brand developer.