Analisis Efektivitas Penerimaan Retribusi Parkir melalui E-Parking pada Dinas Perhubungan Kota Medan

Abstract

The effectiveness of parking retribution revenue through the E-Parking system implemented by the Department of Transportation of Medan City, as well as to identify the factors that influence the success of its implementation. The background of this research is based on the city government's efforts to increase Local Own-Source Revenue (PAD) by optimizing the parking system, which was previously manual and prone to revenue leakage. This research uses a descriptive qualitative method with data collection techniques including interviews, documentation, and literature studies. Through this approach, the researcher was able to explore in depth how the E-Parking system is implemented and the responses from various stakeholders, including parking attendants, service users, and local government officials. The findings show that the implementation of E-Parking has had a positive impact on increasing PAD in Medan City. The system enables more transparent, accountable, and digital-based transaction recording. However, there are still challenges in its implementation, such as limited technological infrastructure, low digital literacy among the public, and resistance from parking attendants who feel threatened by the new system. The Department of Transportation has made various efforts to overcome these obstacles, such as providing training to personnel, expanding E-Parking coverage areas, and collaborating with private partners. Nevertheless, the revenue targets set by the government are still considered too high (overestimated) when compared to actual field results. Overall, the E-Parking system holds great potential as a modern solution for managing parking retribution, provided it is supported by technological readiness, community participation, and continuous oversight.