Strategi Peningkatan Annual Premium Equivalent (APE) dari Produk Bancassurance di BCA Kanwil V Medan

Abstract

This research discusses the strategy to increase the Annual Premium Equivalent (APE) for bancassurance products at Bank Central Asia (BCA) Regional Office V Medan . The main focus is to utilize internal strengths. such a digital technology through BCA Mobile, to support efficient distribution and expand product reach. The analysis shows that there are apportunities from increasing public awareness of the importance of insurance, supported by financial inclusion and technological developments. However, intense competition and tighter regulations are challenges that need to be overcome with product innovation, customer education, and the use of big data to personalize offers. The strategy involves strategic collaboration with agents and brokers, as well as optimizing digital channels for marketing and distribution. The resulting recomendations can significantly increase APE through product diversification and expansion of distribution networks and responding to growing market needs.