Strategi Digital Marketing dalam Meningkatkan Daya Saing pada Namira Islamic School

Abstract

The number of schools in Indonesia increased by 1.18%, with 399,376 school units in the academic year 2022/2023. With competition like this, educational institutions become more important than ever to find new ways to stand out and effectively market the institution to prospective students. In the digital era, marketing has become one of the key elements to enhance the competitiveness of educational institutions. Various educational institutions are competing to attract prospective students by implementing various digital marketing strategies. However, the success and effectiveness of digital marketing strategies in enhancing the competitiveness of educational institutions at Namira Islamic School need to be evaluated thoroughly. This research aims to determine the role of digital marketing strategies in enhancing competitiveness at Namira Islamic School. This research will use a qualitative design with data collection techniques including observation, interviews, and documentation. Data validity will be ensured using source triangulation, and data analysis will be conducted using a qualitative content analysis approach. The results of the research will provide in-depth insights into how digital marketing strategies can enhance competitiveness at Namira Islamic School. This includes findings on effective strategies to achieve marketing objectives, conclusions on the importance of strategy roles in digital marketing to enhance competitiveness at Namira Islamic School, and recommendations for educational institutions looking to enhance digital marketing.