Strategi Masyarakat Lokal dalam Pengembangan Motif Ulos sebagai Souvenir Khas Tarutung Didesa Pancurnapitu Kecamatan Siatas Barita

Abstract

This study aims to analyze the strategies of local communities in Pancur Napiti Village, Siatas Barita District, in an effort to develop ulas motifs. Ulos, a traditional Batak fabric, has significant cultural and economic significance, and its preservation is crucial amid the modernization trend. The research method used is qualitative descriptive with a case study approach. Data collection was carried out through observation, in-depth interviews with weavers, traditional leaders, artisans, and other stakeholders, and documentation. The results of the study show that the strategies implemented by local communities involve several main aspects, namely: the preservation of traditional motifs through the inheritance of knowledge from the old to the young generation, motif innovation while maintaining the identity of the ulos, the use of local resources in the production process, and the development of marketing networks both conventionally and digitally. Challenges include the lack of interest of the younger generation to continue the weaving tradition and limited access to the wider market. However, with the collaboration between the community, local governments, and related institutions, the potential for the development of ulos motifs in Pancur Napitu Village is still very large. This research is expected to contribute to the development of a creative industry based on local wisdom and the preservation of Batak culture.