Pengaruh Customer Relationship Management, E-Service Quality, dan Perceived Ease of Use Terhadap Customer Satisfaction Pengguna Jasa Layanan Psikolog Halodoc (Studi Kasus pada Generasi Z)

Abstract

This study aims to determine the effect of Customer Relationship Management, E-Service Quality, and Perceived Ease Of Use on Customer Satisfaction of users of Halodoc psychologist services in generation z. This research is associative research and the type of data used is quantitative data. The sample in this study amounted to 96 respondents who were taken with purposive sampling technique. The data analysis used is multiple linear analysis. The results of this study indicate that simultaneously Customer Relationship Management, E-Service Quality, and Perceived Ease Of Use have a significant effect on customer Satisfaction of Halodoc psychologist service users in generation z. Partially, Customer Relationship Management, E-Service Quality and Perceived Ease Of Use have a positive and significant effect on Customer Satisfaction of Halodoc psychologist service users.