Pengaruh Kontrol Diri dan Konformitas terhadap Celebrity Worship pada Penggemar K-Pop di Indonesia

Abstract

The phenomenon of Celebrity Worship has become increasingly relevant alongside the growing popularity of K-Pop culture in Indonesia. This study aims to examine the influence of self-control and conformity on the level of Celebrity Worship among K-Pop fans in Indonesia. A quantitative approach using a correlational method was employed. The participants consisted of 400 K-Pop fans selected through purposive sampling. The instruments used in this study included the Self-Control Scale, the Conformity Scale, and the Celebrity Attitude Scale (CAS), which comprises three dimensions: Entertainment-Social, Intense-Personal, and Borderline-Pathological. Regression analysis revealed that both self-control and conformity significantly influence Celebrity Worship, both partially and simultaneously. Individuals with low self-control and high levels of conformity tend to exhibit higher levels of Celebrity Worship. These findings offer important psychological insights into the dynamics of celebrity idolization within the context of popular culture and provide practical recommendations for individuals and fan communities to manage their engagement in a healthy manner.