• Analisis Konflik (Studi Kasus Perlawanan Petani Penggarapan terhadap Perusahan Terbatas Perkebunan Negara (PTPN) 3 di Kelurahan Gurilla Kota Pematang Siantar) 

  Sitompul, Andreas (Universitas Sumatera Utara, 2025)

  This study aims to analyze the dynamics of the conflict between tenant farmers and the state- owned plantation company, PT Perkebunan Nusantara III (PTPN III), in Gurilla Subdistrict, Pematang Siantar City. The conflict ...

• Pengobatan Sembur Beltek dan Sembur Dilam : Guru Mbelin sebagai Agen Pelestari Pengobatan Tradisional di Desa Lau Lebah Kecamatan Gunung Sitember Kabupaten Dairi 

  Kacaribu, Rudang (Universitas Sumatera Utara, 2025)

  Traditional medicine is an integral part of local wisdom that is still practiced by rural communities in Indonesia. One of its forms is the Sembur Beltek and Sembur Dilam healing rituals performed by Guru Mbelin in Lau ...

• Tak Mudah Menjadi Ayah Tunggal 

  Saragih, Dasma Diarta (Universitas Sumatera Utara, 2025)

  This study aims to explore the lived experiences of single fathers in performing dual roles as breadwinners and caregivers. This phenomenon has become increasingly relevant amid the rising rates of divorce and spousal ...

• Hubungan Product Placement dalam Film Mencuri Raden Saleh terhadap Brand Awareness Blibli.com pada Mahasiswa Universitas Sumatera Utara 

  Pane, Angel Sisilia (Universitas Sumatera Utara, 2025)

  This research entitled "The Relationship Between Product Placement of Blibli.com in the Film Mencuri Raden Saleh and Brand Awareness Among Students of Universitas Sumatera Utara," aims to examine the relationship between ...

• Pola Hubungan Patron-Klien antara Tauke Kopi dan Petani Kopi di Kampung Lelabu Kecamatan Bebesan Kabupaten Aceh Tengah 

  Abadi, Sukran (Universitas Sumatera Utara, 2025)

  This study aims to analyze the pattern of patron-client relationships between coffee farmers and tauke (middlemen) in Kampung Lelabu, Bebesen Subdistrict, Central Aceh Regency. The patron-client relationship in this ...

• FFenomena Toxic Friendship dalam Relasi Sosial sebagai Panggung Sandiwara di Kalangan Mahasiswa FISIP USU 

  Azhar, M. Fauzi (Universitas Sumatera Utara, 2025)

  This research explores the phenomenon of Toxic friendship within the social relationships of students at the Faculty of Social and Political Sciences, Universitas Sumatera Utara (FISIP USU). Friendships, ideally safe ...

• Strategi Komunikasi Pemerintah Kota Medan dalam Penguatan Brand Kota Layak Anak 

  Mazuda, Aldino (Universitas Sumatera Utara, 2025)

  ABSTRACT This study aims to analyze the communication strategy of the Medan City Government in strengthening the Child-Friendly City (CFC) brand. The research method used is qualitative with a case study approach. Data ...

• Aksesibilitas bagi Penyandang Disabilitas dalam Keikutsertaan Pemilihan Umum pada Kabupaten Batu Bara 

  Fitri, Amelia (Universitas Sumatera Utara, 2025)

  Accessibility is the ease of a person to achieve a goal, which involves comfort, safety and travel time so that this will make it easier for people to carry out activities, especially for people with disabilities, as ...

• Kohesi Sosial Antara Anggota TNI Raider 100/PS dengan Masyarakat Sekitar di Namu Sira-sira, Langkat (Studi Kasus pada TNI Raider 100/PS di Namu Sira-sira, Langkat) 

  Syafana, Niken (Universitas Sumatera Utara, 2025)

  This study aims to identify and analyze the factors that influence the level of social cohesion between the Raider 100/PS Battalion of the Indonesian National Armed Forces (TNI) and the residents of Namu Sira-Sira Village, ...

• Dinamika Interaksi Sosial pada Badan Ad-hoc KPU Kota Medan: Analisis Antropologi terhadap PPS 

  Widodo, Agung (Universitas Sumatera Utara, 2025)

  This research aims to analyze the dynamics of social interaction that occur within the Polling Committee (PPS) as an ad-hoc body of the General Elections Commission (KPU) in Medan Selayang District. Preliminary findings ...

• Implementasi Program Dana Desa dalam Pembangunan Infrastruktur di Desa Pardamean Baru Kabupaten Mandailing Natal 

  Masyandi, Robi (Universitas Sumatera Utara, 2025)

  Problems in the implementation of the Village Fund Program in Pardamean Baru Village, Mandailing Natal Regency, arise due to a mismatch between community needs and the realization of infrastructure development. Although ...

• Manajemen Perubahan dalam Penyetaraan Jabatan Pengawas ke Jabatan Fungsional di Pemerintah Kabupaten Padang Lawas 

  Daulay, Munawir Baqi (Universitas Sumatera Utara, 2025)

  This study aims to analyze change management in the alignment of supervisory positions to functional positions within the Padang Lawas Regency Government. The research employs Jeffrey M. Hiatt's ADKAR change management ...

• Pengembangan Pariwisata Istana Maimun Medan dalam Meningkatkan Kunjungan Wisatawan 

  Harahap, Muhammad Anggi Rizki (Universitas Sumatera Utara, 2025)

  Maimun Palace is one of the legacies of the Deli Sultanate and has now become a tourism icon of Medan City. However, this cultural heritage site has shifted into a tourism object that faces several challenges. The main ...

• Konstruksi Sosial Makna Perempuan dalam Komunitas Suporter Sepak Bola (Studi pada SMeCK Girl Hooligan di Kota Medan) 

  Maharani, Sevia (Universitas Sumatera Utara, 2025)

  The enthusiasm of the world of supporters which tend to be tough does not neceserally make female fans distance themselves from the world of supporters and try to join with male supporters. SMeCK Hooligan as the supporter ...

• Kinerja Lembaga Kesatuan Bangsa dan Politik (KESBANGPOL) dalam Meningkatkan Partisipasi Politik Pemula di Kota Medan 

  Harefa, Joseline Christie Harly (Universitas Sumatera Utara, 2025)

  Young people's political participation in Medan City remains relatively low, despite their significant numbers on the Permanent Voter List. This low participation is a significant concern, especially since the younger ...

• Pengaruh Self Esteem, Self Efficacy, dan Organizational Justice Terhadap Kinerja Pegawai (Studi pada PT Bank Tabungan Negara KC Pematangsiantar) 

  Tarigan, Lidya Jesica (Universitas Sumatera Utara, 2025)

  The success of an organization or company is influenced by the performance of individual employees; therefore, every organization strives to effectively manage its human resources. Employee performance can be considered ...

• Pengaruh Influencer Marketing dan Content Marketing Terhadap Brand Awareness Produk Scarlett Whitening (Studi Pada Mahasiswa Pengguna Lotion Scarlett di Perguruan Tinggi Kota Medan) 

  Handayu, Syalma Adilla (Universitas Sumatera Utara, 2025)

  This study aims to determine the influence of influencer marketing and content marketing on brand awareness of Scarlett Whitening products among students of state universities in Kota Medan. The growing use of social media ...

• Kolaborasi Program Jaminan Kesehatan Medan Berkah dalam Mencapai Universal Health Coverage (UHC) di Kota Medan 

  Lase, Talitha Putri Anisach (Universitas Sumatera Utara, 2025)

  The Universal Health Coverage (UHC) program is a concrete manifestation of the government's commitment to ensuring the health of every citizen. The UHC program is implemented throughout Indonesia to guarantee the health ...

• Implementasi Program Pemberian Makanan Tambahan (PMT) dalam Pencegahan Stunting di Wilayah Kerja Puskesmas Terjun, Kecamatan Medan Marelan 

  Aliputri, Natasha Pratiwi (Universitas Sumatera Utara, 2025)

  Stunting remains one of the major public health challenges in Medan City, particularly in Medan Marelan District, where the prevalence is relatively high. One of the government’s key interventions to address this issue ...

• Pengaruh Word of Mouth, Perceived Value, dan Harga terhadap Minat Beli Ulang Mixue di Kota Medan 

  Nasution, Muhammad Zaki Hanafia (Universitas Sumatera Utara, 2025)

  In Indonesia, Mixue has been operating since 2020. Since its first outlet in Indonesia was opened in Bandung, Mixue has massively opened outlets throughout Indonesia within two years, one of which is in Medan City. Mixue's ...

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