• Pengaruh Penerapan Otonomi Desa terhadap Partisipasi Masyarakat dalam Pembangunan Infrastruktur di Desa Perdamaian Kecamatan Binjai 

  Indriani, Indriani (Universitas Sumatera Utara, 2025)

  The implementation of village autonomy grants authority to village governments to independently manage governmental affairs and development, including infrastructure development. However, community involvement in these ...

• Pengaruh Kualitas Pelayanan Kusuk Patah Kek Roso terhadap Kepuasan Masyarakat dalam Pengobatan Patah Tulang Berbasis Kearifan Lokal di Desa Paya Bujok Tunong Kota Langsa 

  Savira, Nadila (Universitas Sumatera Utara, 2025)

  Amid the rise of modern healthcare services, traditional medicine remains favored by communities, especially in areas with strong cultural values. One such treatment is Kusuk Patah Tulang Kek Roso in Paya Bujok ...

• Pengaruh Instagram Ads dan Celebrity Endorser Terhadap Keputusan Pembelian Pada Konsumen Produk Kahf di Kota Medan (Studi Pada Mahasiswa di Universitas Kota Medan) 

  Lubis, Luthfy Aulia (Universitas Sumatera Utara, 2025)

  The male personal care industry in Indonesia is experiencing significant growth in line with increased consumer awareness regarding appearance and skin health, particularly among the younger generation. Kahf, as a local ...

• Interpretasi Kebijakan Ruhut Parmahanion Dohot Paminsangon (RPP) HKBP pada Upacara Pemakaman Adat Batak Toba 

  Silaban, Stevy Stevanya (Universitas Sumatera Utara, 2025)

  The HKBP Ruhut Parmahanion dohot Paminsangon (RPP) policy is designed as a guideline to maintain order and solemnity in the implementation of church services, including in the context of grief and death. However, in ...

• Petani Milenial: Pemilihan Karir Generasi Muda sebagai Petani Jeruk di Kecamatan Purba Kabupaten Simalungun 

  Purba, Putri Any (Universitas Sumatera Utara, 2025)

  This study aims to understand the reasons and factors influencing the decision of young people in Purba District, Simalungun Regency, to choose a career as orange farmers. This phenomenon is interesting because it ...

• Perbedaan Pandangan Generasi X dan Z Pada Proses Tradisi Marhusip, Marhata Sinamot, dan Martonggo Raja dalam Pernikahan Adat Batak Toba di Kecamatan Medan Kota 

  Aruan, Roseline (Universitas Sumatera Utara, 2025)

  This study aims to analyze the differences in views between Generation X and Generation Z towards the traditional marriage tradition of Batak Toba, especially at three important stages, namely Marhusip, Marhata Sinamot, ...

• Resistensi Perempuan Rakyat Penunggu dalam Pusaran Konflik Agraria (Studi Etnografi Perjuangan Perempuan Kampung Menteng Tualang Pusu atas lahan PTPN II) 

  Simanullang, Rutmika L (Universitas Sumatera Utara, 2025)

  The role of women in agrarian conflicts is frequently marginalized in dominant discourse, despite their crucial involvement in defending land rights. This study investigates the resistance strategies of Rakyat Penunggu ...

• Kehidupan Sosial Ekonomi Nelayan di Kampung Seberang Belawan 

  Simanjuntak, Marta Erina (Universitas Sumatera Utara, 2024)

  This paper is entitled Socio-economic life of fishermen in Seberang Belawan Village. The purpose of this researcher is to determine the economic conditions of fishermen and the role of housewives in managing their ...

• Pengaruh Daya Tarik Wisata, Promosi, dan Kualitas Pelayanan terhadap Kunjungan Wisatawan di Bandara Udara Silangit 

  Bakara, Enzo Manuel Fernandes Oktavianus (Universitas Sumatera Utara, 2025)

  This study aims to analyze the influence of tourist attractions, promotions, and service quality on increasing tourist visits at Silangit Airport. Specifically, the study seeks to determine the extent of each independent ...

• Pengaruh Conformity Consumption Behavior dan Atribut Produk terhadap Keputusan Pembelian Produk Fashion Pakaian Wanita Merek Colorbox (Studi pada Generasi Z di Kota Medan) 

  Hutagalung, Loisa Theresia Br (Universitas Sumatera Utara, 2025)

  The rapid development of fashion trends in the digital era has made generation Z increasingly selective in choosing fashion products. Fashion is no longer just a basic need; it has become a part of lifestyle and a means ...

• Pengaruh Customer Rating, Live Streaming Selling, dan Customer Review Terhadap Impulsive Buying Pembelian Skincare The Originote pada E-Commerce Shopee (Studi pada Mahasiswi PTN di Kota Medan) 

  Guiness, Vannesia (Universitas Sumatera Utara, 2025)

  The emergence of numerous e-commerce platforms has made it easier for consumers to make unplanned purchases. Features such as customer ratings, live streaming selling, and customer reviews are capable of influencing ...

• Pengaruh Jingle Iklan terhadap Pembentukan brand awareness Studi pada Jingle “Shopee PayLater” di Media Sosial Youtube terhadap Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara 

  Akbar, Faisal (Universitas Sumatera Utara, 2025)

  This thesis is titled The Influence of Advertising Jingles on Brand awareness Formation: A Study on the "Shopee PayLater" Jingle on Youtube Social Media Among Students of the Faculty of Social and Political Sciences, ...

• Analisis Strategi Komunikasi Pemasaran Rumah Produksi Film Imajinari di Media Sosial (Studi Kasus pada Film 'Agak Laen' 2024) 

  Hamdan, Al Hafizh Mubarak (Universitas Sumatera Utara, 2025)

  Agak Laen (2024) emerged as a phenomenon in the Indonesian film industry due to its remarkable commercial success, prompting questions regarding the marketing communication strategies behind it. This study aims to: (1) ...

• Analisis Perencanaan Strategis Pemberdayaan Petani Dalam Meningkatkan Hasil Tani Padi Dan Jagung Untuk Mendukung Ketahanan Pangan Desa Garoga Kabupaten Samosir 

  Siallagan, Juli Elperina (Universitas Sumatera Utara, 2025)

  Strategic planning at the village level plays a vital role in realizing targeted sectoral development, including in the agricultural sector. However, in Garoga Village, Samosir Regency, there is a misalignment between the ...

• Pengaruh Variety Seeking dan Word of Mouth terhadap Brand Switching Produk Kosmetik (Survei pada Remaja Pengguna Kosmetik di Kota Medan) 

  Hutapea, Indira G (Universitas Sumatera Utara, 2025)

  The cosmetic industry has grown rapidly, especially among teenagers who tend to follow trends and are open to product variations. In Medan City, brand switching is a common phenomenon driven by variety seeking and word of ...

• Good Tourism Governance di Pos Bloc Medan Dalam Menciptakan Inovasi dan Pertumbuhan Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Medan 

  Gultom, Tesalonika (Universitas Sumatera Utara, 2025)

  This study aims to analyze Good Tourism Governance (GTG) at Pos Bloc Medan in creating innovation and the growth of Micro, Small, and Medium Enterprises (MSMEs) in Medan City. Pos Bloc Medan is a creative space developed ...

• Pengaruh Service Quality dan Product Quality Terhadap Loyalitas Pelanggan Kopi Kenangan (Studi pada Pelanggan Kopi Kenangan di Kota Binjai) 

  Sijabat, Fannysia Theresa Juliarta Br (Universitas Sumatera Utara, 2025)

  The coffee industry in Indonesia is growing rapidly, supported by lifestyle changes and increasing coffee consumption trends. Kopi Kenangan as one of the most popular brands faces challenges in maintaining customer ...

• Pola Interaksi Antara Parmalim Dan Non-Parmalim Di Hutatinggi Desa Pardomuan Nauli Kecamatan Laguboti Kabupaten Toba 

  Hutasoit, Malika Dialusi (Universitas Sumatera Utara, 2025)

  The underlying issue of this study is how communities with different beliefs can interact harmoniously in their daily lives, particularly between the Parmalim community as a minority and the non-Parmalim community as ...

• Pengaruh Servicescape dan Brand Image Terhadap Customer Satisfaction pada Fore Coffee di Kota Medan 

  Zienri, Larose Nikita (Universitas Sumatera Utara, 2025)

  The coffee industry in Indonesia has shown rapid growth in line with the increasing public interest in coffee-based beverages, both as a lifestyle and daily necessity. Fore Coffee, as one of a local coffee brand, takes ...

• Manajemen Konflik Komunikasi Intrapersonal Pemain Judi Online Mahasiswa Universitas Sumatera Utara 

  Ar-razak, Sultan Hasbi (Universitas Sumatera Utara, 2025)

  This study, titled "Intrapersonal Communication Conflict Management Among Online Gambling Students at the University of North Sumatra", aims to examine how students from the Faculty of Social and Political Sciences ...

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