• Analisis Komunikasi Organisasi Muslimat Mathla’ul Anwar di Sumatera Utara dalam Konteks Pemberdayaan dan Kreativitas 

  Harmaini, Yulie Hanna (Universitas Sumatera Utara, 2025)

  This research aims to understand the pattern of internal communication in the Muslimat Mathla'ul Anwar North Sumatra organization, as well as how communication is carried out in the process of empowering and utilizing ...

• Perilaku Konsumtif Pengguna Sosial Media Aplikasi Tiktok Oleh Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Sumatera Utara 

  Fahriza, Tasya (Universitas Sumatera Utara, 2025)

  Social media is a collection of online communication platforms that are made as a means of interaction, sharing information, and collaborating with many people, including students. Social media such as Tiktok, has ...

• Pengaruh Komunikasi Persuasif Dalam Konten Endorsment Tiktok Fuji An Terhadap Sikap Pengguna Tiktok Berdasarkan Social Judgement Theory 

  Aditya, Ryananda Medi (Universitas Sumatera Utara, 2025)

  This study aims to determine the effect of persuasive communication style in Fuji An's TikTok content, especially those containing endorsement elements, on TikTok users' attitudes based on the Social Judgement Theory ...

• Patronase Partai Golkar Pasca Reformasi di Sumatera Utara 

  Ananta, Muhammad Ziad (Universitas Sumatera Utara, 2025)

  This study analyzes the patronage of the Golkar Party in post-Reformasi North Sumatra, focusing on the patron-client relationship within local political dynamics. The Golkar Party adopts a pragmatic and inclusive ideology ...

• Model Collaborative Governance dalam Pelatihan Vokasi di Balai Besar Pelatihan Vokasi dan Produktivitas (BBPVP) Medan 

  Utama, Hendra (Universitas Sumatera Utara, 2025)

  Balai Besar Pelatihan Vokasi dan Productivity (BBPVP) Medan is one of the vocational training institutions that aims to improve the quality of human resources through training and certification of competence in certain ...

• Analisis Strategi Salary Deduction dalam Meningkatkan Disiplin Kerja Karyawan (Studi Pada ID Express cabang Stabat) 

  Hafiza, Nurul (Universitas Sumatera Utara, 2025)

  In today's era, all business sectors are increasingly competitive, one of which is in the logistics sector. Logistics is an important sector in the economy because it connects producers and consumers who are far away, and ...

• Pengaruh Self-Concept Dan Interpersonal Attraction Terhadap Pengguna Media Sosial Pada Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Sumatera Utara 

  Simanjuntak, Mangatur Agustinus Samuel Roland Tua (Universitas Sumatera Utara, 2025)

  The purpose of this research is to analyze the influence of self-concept and interpersonal attraction both partially and simultaneously on students' social media user. The feature of this study is using the idea of Gecas’ ...

• Hubungan Peringatan Darurat Garuda Biru dengan Bandwagon Effect pada Gerakan Sosial Melalui Media Sosial oleh Mahasiswa Universitas Sumatera Utara 

  Hutagaol, Ineke Agnesia Febriyani (Universitas Sumatera Utara, 2025)

  The phenomenon of the "Garuda Biru Emergency Alert," which went viral on social media in 2024, reflects a collective public response to socio-political issues, particularly the controversy surrounding the Constitutional ...

• Fenomena Doom Spending Pada Gaya Hidup Masyarakat Menengah Mahasiswa Generasi Z Di Universitas Sumatera Utara 

  Nasution, Khairun Nisa (Universitas Sumatera Utara, 2025)

  This study explores the phenomenon of doom spending as part of the consumerist behavior experienced by Generation Z students from middle-class backgrounds at the University of Sumatera Utara. Doom spending refers to ...

• Model Sidik, Tilik dan Bidik dalam Rekrutmen Pelaksana Operasional pada Badan Usaha Milik Kampung (BUMKp) di Kabupaten Gayo Lues Provinsi Aceh 

  Mayasari, Sartika (Universitas Sumatera Utara, 2025)

  A BUMKP is a business entity whose capital is wholly or largely owned by the village through direct participation from village assets that are separated to manage assets, services, and other businesses for the greatest ...

• Implementasi Program Bapak Asuh Anak Stunting (BAAS) dalam Penanggulangan Stunting di Kota Binjai 

  Putri, Dysa Anggriani (Universitas Sumatera Utara, 2025)

  The agenda of developing high-quality human resources is a key pillar in achieving Indonesia’s Golden Vision 2045. One of the major challenges in this development is stunting, a condition of growth failure due to chronic ...

• Analisis Budaya Organisasi Pt. Pos Indonesia Dalam Menghadapi Digitalisasi Layanan Di Kota Medan 

  Silitonga, Hana Alasaria (Universitas Sumatera Utara, 2025)

  This study aims to analyze the organizational culture implemented by PT. Pos Indonesia in facing the challenges of service digitalization, particularly at the Main Branch Office (KCU) in Medan City. In the rapidly ...

• Strategi City Branding “Colorful Medan” dalam Menarik Minat Berkunjung Wisatawan Ke Kota Medan 

  Putri, Nurindah Mas Yusdi (Universitas Sumatera Utara, 2025)

  Medan City Government initiated city branding titled Colorful Medan since 2017.BrandingThis reflects the ethnic, cultural, and culinary diversity, as well as the rich history of Medan as a multicultural city. However, ...

• Strategi Kepemimpinan pada Masa Transisi dalam Optimalisasi Program Pembangunan (Studi Kasus Penjabat Bupati di Kabupaten Langkat Tahun 2024-2025) 

  Ritonga, Putra Ansari (Universitas Sumatera Utara, 2025)

  This study aims to examine the leadership strategy of regional heads during the transitional period in optimizing development programs in Langkat Regency, North Sumatera Province. The Research focuses on how the Acting ...

• Partai Ummat Kota Medan (Asal-Usul dan Perkembangannya) 

  Lubis, Mhd Hambali Al-Rasyid (Universitas Sumatera Utara, 2025)

  This study aims to describe the origin and development of the Ummat Party in Medan City as one of the emerging political parties in Indonesia’s local political landscape. The Ummat Party was founded by Amien Rais in 2021 ...

• Pola Interaksi Sosial Generasi Z Di Dunia Nyata Pada Era Digitalisasi 

  Tumeang, Iren Megi Br (Universitas Sumatera Utara, 2025)

  In the current digital era, social interaction has significantly shifted from traditional face to face communication to technology mediated exchanges. Generation Z, as the first generation to grow up immersed in digital ...

• Dampak Larangan Impor Pakaian Bekas Terhadap Pendapatan Pedagang Pakaian Bekas Pasar TPO Tanjung Balai 

  Damanik, Jonatan Budiman (Universitas Sumatera Utara, 2025)

  This study aims to examine the impact of the ban on secondhand clothing imports on the income of traders at TPO Market in Tanjung Balai, North Sumatra. The ban was enforced by the government through Minister of Trade ...

• Instagram sebagai Saluran Difusi Inovasi Isu Kesejahteraan Sosial : Analisis Kesadaran Mahasiswa FISIP USU dalam Isu Kesejahteraan Sosial 

  Nadeak, Alexander Hesekiel (Universitas Sumatera Utara, 2025)

  The increasing use of social media among the younger generation, particularly Instagram, is not yet proportional to their awareness of social welfare issues, which has shown a noticeable decline. In fact, social media ...

• Pengukuran Partisipasi Dengan London Handicap Scale (LHS) Berdasarkan Sikap Fatalisme Dalam Keputusan Pendidikan Pada Siswa Ekonomi Rendah Di Kota Medan 

  Sitepu, Wahyu Zakaria (Universitas Sumatera Utara, 2025)

  Participation in educational decisions is an important factor in shaping students' futures, especially for those who come from low economic families. This study aims to analyze the influence of students' participation in ...

• Aksesibilitas Pemilih Disabilitas Tunanetra dalam Pemilu Tahun 2024 di Kota Medan 

  Fahreza, Imam (Universitas Sumatera Utara, 2024)

  This research is entitled Accessibility of Blind Voters in the 2024 General Election in Medan City. The main objective is to evaluate the accessibility of electoral facilities and services for blind voters and to identify ...

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