Faculty of Social Sciences and Political Science: Recent submissions
Now showing items 1-20 of 11168
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Implementasi Program Pengembangan Usaha Kecil Mikro dan Menengah (UMKM) dalam Corporate Social Responsibility (CSR) di PT. Perkebunan Nusantara IV Regional 1 Medan
(Universitas Sumatera Utara, 2025)This research analyzes the implementation of the Small Micro and Medium Enterprises (MSMEs) Development Program in the Corporate Social Responsibility (CSR) of PT Perkebunan Nusantara IV (PTPN IV) Regional 1 Medan. Using ... -
Peran Serikat Pekerja Seluruh Indonesia (SPSI) Dalam Mewujudkan Kesejahteraan Buruh di Kecamatan Padang Hilir Kota Tebing Tinggi
(Universitas Sumatera Utara, 2025)The All-Indonesia Workers Union (Serikat Pekerja Seluruh Indonesia, SPSI) provides factory workers with access to legal protection, rights advocacy, and improved bargaining positions in negotiations with employers. The ... -
Faktor Faktor Penghambat Kesejahteraan Petani Sawah di Desa Tomok Kecamatan Simanindo Kabupaten Samosir
(Universitas Sumetera Utara, 2025)The purpose of this research is to identify the factors that hinder the welfare of farmers in Tomok Village, Simanindo Subdistrict, Samosir Regency. The population in this study consists of rice farmers. The sampling method ... -
Analisis Penerapan Konsep Dynamic Governance dalam Penyelenggaraan Mal Pelayanan Publik (MPP) di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the implementation of the Dynamic Governance concept in the administration of the Public Service Mall (Mal Pelayanan Publik/MPP) in Medan City. The concept emphasizes the importance of adaptive, ... -
Analisis Komunikasi Pemasaran Business To Business Untuk Memperluas Target Pasar Dan Menjaga Relasi Jangka Panjang Pada PT Genta Buana Astadeca Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the marketing communication strategies implemented by PT Genta Buana Astadeca Medan in expanding its target market and maintaining long-term relationships. The research is grounded in theories ... -
Kompetensi Komunikasi Penyuluh Pajak Terhadap Kepuasan dan Kepatuhan Wajib Pajak di Kantor Pelayanan Pajak Pratama Banda Aceh
(Universitas Sumatera Utara, 2025)This study aims to analyze the relationship between the communication competence of tax educators and taxpayer satisfaction and compliance at the Primary Tax Service Office (KPP) Banda Aceh. The Theoretical frameworks used ... -
Konflik Agraria: Dinamika Peralihan Penguasaan Atas Tanah di Wilayah Frontier (Kasus Jalan Jati Rejo-Kebun Sampali, Desa Sampali, Deli Serdang, Sumatera Utara)
(Universitas Sumatera Utara, 2025)This ethnographic study focuses on the actors involved in the cultivation and reclamation of HGU land managed by PTPN II along Jati Rejo Road. The study is motivated by the land dispute over HGU No. 152, which is managed ... -
Kesejahteraan Pelaku UMKM di Kelurahan Padang Bulan Selayang I Kota Medan
(Universitas Sumatera Utara, 2025)Padang Bulan Selayang I Village is one of the areas targeted in the formation of new growth centers. The presence of MSMEs in this village plays a very important role in the economy, contributing significantly to the ... -
Analisis Alur Komunikasi Dalam Manajemen Pengaduan Masyarakat Di Pusat Kendali Kementerian Sosial Republik Indonesia
(Universitas Sumatera Utara, 2025)This study aims to analyze the communication flow within the complaint management system at the Command Center of the Ministry of Social Affairs of the Republic of Indonesia. The research is grounded in the theory of ... -
Pengaruh Penerapan Otonomi Desa terhadap Partisipasi Masyarakat dalam Pembangunan Infrastruktur di Desa Perdamaian Kecamatan Binjai
(Universitas Sumatera Utara, 2025)The implementation of village autonomy grants authority to village governments to independently manage governmental affairs and development, including infrastructure development. However, community involvement in these ... -
Pengaruh Kualitas Pelayanan Kusuk Patah Kek Roso terhadap Kepuasan Masyarakat dalam Pengobatan Patah Tulang Berbasis Kearifan Lokal di Desa Paya Bujok Tunong Kota Langsa
(Universitas Sumatera Utara, 2025)Amid the rise of modern healthcare services, traditional medicine remains favored by communities, especially in areas with strong cultural values. One such treatment is Kusuk Patah Tulang Kek Roso in Paya Bujok ... -
Pengaruh Instagram Ads dan Celebrity Endorser Terhadap Keputusan Pembelian Pada Konsumen Produk Kahf di Kota Medan (Studi Pada Mahasiswa di Universitas Kota Medan)
(Universitas Sumatera Utara, 2025)The male personal care industry in Indonesia is experiencing significant growth in line with increased consumer awareness regarding appearance and skin health, particularly among the younger generation. Kahf, as a local ... -
Interpretasi Kebijakan Ruhut Parmahanion Dohot Paminsangon (RPP) HKBP pada Upacara Pemakaman Adat Batak Toba
(Universitas Sumatera Utara, 2025)The HKBP Ruhut Parmahanion dohot Paminsangon (RPP) policy is designed as a guideline to maintain order and solemnity in the implementation of church services, including in the context of grief and death. However, in ... -
Petani Milenial: Pemilihan Karir Generasi Muda sebagai Petani Jeruk di Kecamatan Purba Kabupaten Simalungun
(Universitas Sumatera Utara, 2025)This study aims to understand the reasons and factors influencing the decision of young people in Purba District, Simalungun Regency, to choose a career as orange farmers. This phenomenon is interesting because it ... -
Perbedaan Pandangan Generasi X dan Z Pada Proses Tradisi Marhusip, Marhata Sinamot, dan Martonggo Raja dalam Pernikahan Adat Batak Toba di Kecamatan Medan Kota
(Universitas Sumatera Utara, 2025)This study aims to analyze the differences in views between Generation X and Generation Z towards the traditional marriage tradition of Batak Toba, especially at three important stages, namely Marhusip, Marhata Sinamot, ... -
Resistensi Perempuan Rakyat Penunggu dalam Pusaran Konflik Agraria (Studi Etnografi Perjuangan Perempuan Kampung Menteng Tualang Pusu atas lahan PTPN II)
(Universitas Sumatera Utara, 2025)The role of women in agrarian conflicts is frequently marginalized in dominant discourse, despite their crucial involvement in defending land rights. This study investigates the resistance strategies of Rakyat Penunggu ... -
Kehidupan Sosial Ekonomi Nelayan di Kampung Seberang Belawan
(Universitas Sumatera Utara, 2024)This paper is entitled Socio-economic life of fishermen in Seberang Belawan Village. The purpose of this researcher is to determine the economic conditions of fishermen and the role of housewives in managing their ... -
Pengaruh Daya Tarik Wisata, Promosi, dan Kualitas Pelayanan terhadap Kunjungan Wisatawan di Bandara Udara Silangit
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of tourist attractions, promotions, and service quality on increasing tourist visits at Silangit Airport. Specifically, the study seeks to determine the extent of each independent ... -
Pengaruh Conformity Consumption Behavior dan Atribut Produk terhadap Keputusan Pembelian Produk Fashion Pakaian Wanita Merek Colorbox (Studi pada Generasi Z di Kota Medan)
(Universitas Sumatera Utara, 2025)The rapid development of fashion trends in the digital era has made generation Z increasingly selective in choosing fashion products. Fashion is no longer just a basic need; it has become a part of lifestyle and a means ... -
Pengaruh Customer Rating, Live Streaming Selling, dan Customer Review Terhadap Impulsive Buying Pembelian Skincare The Originote pada E-Commerce Shopee (Studi pada Mahasiswi PTN di Kota Medan)
(Universitas Sumatera Utara, 2025)The emergence of numerous e-commerce platforms has made it easier for consumers to make unplanned purchases. Features such as customer ratings, live streaming selling, and customer reviews are capable of influencing ...