Faculty of Social Sciences and Political Science: Recent submissions
Now showing items 101-120 of 11414
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Pengaruh Inovasi Produk dan Product Quality terhadap Peningkatan Loyalitas Konsumen pada Tiny Kitchen Medan
(Universitas Sumatera Utara, 2025)The increasingly tight competition in the culinary business in the current era makes consumer loyalty one of the keys to business sustainability. Tiny Kitchen Medan, a food business specializing in dimsum mentai, cookies, ... -
Kualitas Pelayanan Dinas Ketahanan Pangan pada Program Gerakan Pangan Murah (GPM) di Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2025)This research is motivated by the suboptimal quality of public service in the implementation of the Cheap Food Movement Program (GPM), particularly in Deli Serdang Regency. Although Deli Serdang Regency is one of the regions ... -
Strategi Dalam Menangani Kesejahteraan Lanjut Usia Terlantar (Studi Kasus: UPTD. Pelayanan Sosial Lanjut Usia Binjai Dinas Sosial Provinsi Sumatera Utara)
(Universitas Sumatera Utara, 2025)The welfare of the displaced elderly is an important issue in social services, especially in local government institutions. UPTD Binjai Elderly Social Services is one of the institutions that plays a role in providing ... -
Kolaborasi Pemerintah Dalam Upaya Pencegahan Penyalahgunaan Narkoba Di Kota Medan
(Universitas Sumatera Utara, 2025)This study examines the issue of drug abuse in Medan City, which has the highest number of drug-prone and drug-vulnerable areas in North Sumatra Province, with a total of 145 urban villages. In an effort to reduce the ... -
Peran Kepala Desa Dalam Meningkatkan Kinerja BUMDES Di Desa Sempajaya Kecamatan Berastagi Kabupaten Karo Tahun 2022-2023
(Universitas Sumatera Utara, 2025)This study aims to analyze the role of village heads in improving the performance of Village-Owned Enterprises (BUMDes) in Sempajaya Village, Karo Regency, during the period of 2022–2023. The research uses a qualitative ... -
Pengembangan Destinasi Wisata Pantai Mangrove Paluh Merbau Dalam Meningkatkan Pendapatan Masyarakat di Desa Tanjung Rejo Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2025)The Mangrove Beach in Tanjung Rejo Village, Deli Serdang Regency, is one of the natural tourism potentials that has its own attraction in terms of the mangrove ecosystem, the beauty of the beach, and the presence of ... -
Peran Tulang Sebagai Paniroi: Pilar Penguat Kehidupan Masyarakat Batak Toba (Desa Simarmata, Kecamatan Simanindo, Kabupaten Samosir)
(Universitas Sumatera Utara, 2025)This study explores the role of Tulang (maternal uncle), a key figure in the Dalihan Na Tolu kinship system of the Batak Toba community, specifically in Simarmata Village, Samosir Regency. Using a descriptive qualitative ... -
Subordinasi Woman Leadership dalam Organisasi Angowuloa Mahasiswa Nias (AMN) Medan di Universitas Sari Mutiara Indonesia
(Universitas Sumatera Utara, 2025)This study aims to analyze the phenomenon of female leadership subordination within youth organizations composed of Nias community members, specifically the Angowuloa Mahasiswa Nias (AMN) organization in Medan at Sari ... -
Tradisi Pantang Larang pada Ibu Hamil dalam Suku Melayu (Studi Kasus pada Keluarga Nelayan di Desa Pekan Bandar Khalifah Kecamatan Bandar Khalifah Kabupaten Serdang Bedagai)
(Universitas Sumatera Utara, 2025)This research discusses the practice of taboos for pregnant and postpartum mothers in the Malay community of Pekan Bandar Khalifah Village through a structural functionalism perspective. This concept views that every ... -
Etnis Tionghoa Merefleksikan Stereotipe Masyarakat terhadap Dirinya di Kecamatan Tanjungbalai Selatan
(Universitas Sumatera Utara, 2025)The Chinese ethnic group in Indonesia often faces various stereotypes that develop in society, both positive and negative, which can influence their identity and social interactions. The stereotype of the Chinese ... -
Proses Pengakuan Masyarakat Hukum Adat dan Penetapan Hutan Adat di Kabupaten Tapanuli Utara
(Universitas Sumatera Utara, 2025)The process ofrecognizing customary law community and establishing customary forests involves coordination among the central government through the Ministry of Environment and Forestry/KLHK, regional governments, and ... -
Perilaku Sosial Anak dari Keluarga Broken Home di Kampung Aur, Kelurahan Aur, Kota Medan (Studi Kasus 5 Anak Keluarga Broken Home)
(Universitas Sumatera Utara, 2025)The family is the first environment that shapes a child's personality and social behavior. However, in broken home families, emotional stability and parenting patterns are often disrupted due to divorce or the absence ... -
Pengaruh Penggunaan Gambar AI (Artificial Intelligence) sebagai Media Kampanye Politik Terhadap Keputusan Memilih Generasi Z
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence of using AI-generated images as a political campaign medium on Generation Z’s voting decisions in North Sumatra Province. Employing a quantitative research method, data were collected ... -
Determinan Pekerja Migran Indonesia (PMI) Legal Berulang (Studi Fenomenologi: Kecamatan Talawi Kabupaten Batu Bara)
(Universitas Sumatera Utara, 2025)This study aims to understand the social factors that influence women's decisions to return as legal Indonesian Migrant Workers (PMI) more than once. The phenomenon of repeated migration in Talawi District, Batu Bara ... -
Peran Ganda Perempuan Batak Sebagai Pedagang Ikan Di Pasar Tiga Raja Kecamatan Girsang Sipangan Bolon Kabupaten Simalungun
(Universitas Sumatera Utara, 2025)This research discusses the dual roles of Batak women as fish traders in the Tiga Raja Market, Girsang Sipangan Bolon District, Simalungun Regency. Over time, Batak women have not only fulfilled domestic roles as housewives ... -
Konsep Diri Remaja Pengguna Aplikasi Higgs Domino di Desa Trans Aliaga Kecamatan Hutara Tinggi Kabupaten Padang Lawas (Studi Kasus Pengguna Aplikasi Higgs Domino di Desa Trans Aliaga Kecamatan Hutaraja Tinggi Kabupaten Padang Lawas)
(Universitas Sumatera Utara, 2025)This study aims to understand how the self-concept of adolescent Higgs Domino app users in Trans Aliaga Village, Hutaraja Tinggi District, Padang Lawas Regency is formed and how group communication influences this ... -
Implementasi Program Jaminan Kesehatan Medan Berkah (JKMB) pada Pengemis di Kota Medan
(Universitas Sumatera Utara, 2025)Equal access to health services is a fundamental right of citizens. However, vulnerable groups such as beggars are often neglected because they do not have valid residence documents. The Medan City Government launched ... -
Pengaruh Perkembangan Objek Pariwisata Terhadap Peningkatan Kesejahteraan Masyarakat di Kabupaten Samosir Provinsi Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to examine the impact of tourism development on the improvement of community welfare in Samosir Regency, North Sumatra Province, particularly in Pardomuan I Sub-district, Pangururan District. The background ... -
Peran Elit Perkebunan PTPN IV Unit Bandar Pasir Mandoge Pada Pemilihan Presiden Dan Wakil Presiden Tahun 2024
(Universitas Sumatera Utara, 2025)The role of PTPN IV Plantation Elites in the 2024 Presidential and Vice Presidential Elections, especially in influencing the political participation of employees in the plantation environment. Although the management ... -
Implementasi Peraturan Walikota Medan Nomor 58 Tahun 2023 Tentang Penegakan Disiplin dan Kode Etik Pegawai Aparatur Sipil Negara Pemerintah Kota Medan
(Universitas Sumatera Utara, 2025)ABSTRACT Based on data from the Medan City Government, there has been a significant number of civil servants within the Medan city administration from 2023 to 2024 who violated disciplinary rules and the code of ethics ...