Faculty of Social Sciences and Political Science: Recent submissions
Now showing items 121-140 of 11177
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Perencanaan Strategis Pembangunan Desa Silalahi III Kabupaten Dairi dalam Rangka Pengembangan Potensi Ekonomi Lokal Desa
(Universitas Sumatera Utara, 2025)The local economic potential of a village is an important asset for promoting community growth and welfare. However, efforts to maximize this potential are often hampered by development programs that are unfocused and ... -
Kualitas Pelayanan Kenaikan Gaji Berkala Pegawai Negeri Sipil Badan Kepegawaian Daerah Kabupaten Nias Selatan
(Universitas Sumatera Utara, 2025)This study aims to examine and describe in depth the quality of service in the Periodic Salary Increase (Kenaikan Gaji Berkala) process for Civil Servants at the Regional Civil Service Agency (Badan Kepegawaian Daerah) of ... -
Persepsi Pengguna Media Sosial Instagram dan X Mengenai Fenomena Hedonisme Keluarga Pejabat pada Cover Majalah Tempo 'Bisnis Anak-anak Jokowi'
(Universitas Sumatera Utara, 2025)This study aims to explore the perceptions and attitudes of Instagram and X (formerly Twitter) users regarding the phenomenon of the hedonistic lifestyle of public officials' families, sparked by the cover of Tempo ... -
Kearifan Lokal sebagai Bentuk Interaksi Simbolik dalam Hubungan di Pasar Tradisional Kuliner (Studi di Pasar Kamu, Desa Kampong Lama, Kec. Pantai Labu, Kab. Deli Serdang)
(Universitas Sumatera Utara, 2025)Traditional markets serve as vital spaces for preserving local culture through meaningful social interactions. This study aims to identify and analyze how local wisdom serves as a form of symbolic interaction in the social ... -
Implementasi Konsep Masstige Brand Hubungan Pilihan Pelanggan dengan Keputusan Pelanggan dalam Pembelian Jasa Titip (Jastip) Bangkok
(Universitas Sumatera Utara, 2025)This study examines the relationship between customer preferences and purchasing decisions in using Bangkok personal shopper (jastip) services for masstige brand products. The research focuses on three main indicators: ... -
Implementasi Strategi Dinas Koperasi Usaha Kecil Menengah Perindustrian dan Perdagangan dalam Memberikan Pelatihan Digital Marketing kepada Pelaku Usaha Kecil Menengah di Kota Medan
(Universitas Sumatera Utara, 2025)Information and communication technology has advanced rapidly, yet its utilization among Small and Medium Enterprises (SMEs) remains limited. This is partly due to the fact that internet users are mostly from the younger ... -
Strategi Penataan dan Pembinaan Pedagang UMKM Di Desa Firdaus Kecamatan Sei Rampah Guna Pembangunan Ekonomi Daerah Kabupaten Serdang Berdagai
(Universitas Sumatera Utara, 2025)This study aims to analyze the strategies for structuring and fostering Micro, Small, and Medium Enterprises (MSMEs) in Firdaus Village, Sei Rampah District, Serdang Bedagai Regency, in support of regional economic ... -
Eksplorasi Modal Sosial dalam Keberlanjutan Food Bank Aksata Pangan di Kota Medan
(Universitas Sumatera Utara, 2025)This thesis aims to study the role of social capital in the operational sustainability of Aksata Pangan Food Bank in Medan City. The background of the research is based on the importance of food loss and waste management ... -
Pengaruh Storytelling dalam Komunikasi Visual pada Iklan Animasi Sasa “Malaikatku Penyelamatku”
(Universitas Sumatera Utara, 2025)This study is titled The Influence of Storytelling in Visual Communication on Sasa’s Animated Advertisement “Malaikatku Penyelamatku”. The advancement of technology and digitalization has transformed marketing communication ... -
Strategi Penempatan Modal oleh Aktor Lokal dalam Mempertahankan Hak Tanah di Kecamatan Sinembah Tanjung Muda Hilir Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2025)Agrarian conflict arising from the expansion of oil palm plantations has become one of the most complex issues in the dynamics of rural social life in Indonesia. This dissertation stems from a concern over the widespread ... -
Efektivitas Program Keterampilan Vokasional Bagi Penyandang Tunagrahita Di Sekolah Luar Biasa Negeri Binjai
(Universitas Sumatera Utara, 2025)People with intellectual disabilities are individuals with below average intellectual abilities that have an impact on limitations in adaptive behavior and independence, to help develop their potential and skills, Binjai ... -
Analisis fenomena Patron-Klien pada pemilihan Pangulu Nagori di Bahapal Raya, Kecamatan Raya, Simalungun, Sumatera Utara pada tahun 2023
(Univeritas Sumatera Utara, 2025)This thesis examines the phenomenon of patron-client relations in the election process of Pangulu Nagori (village head) in Bahapal Raya, Raya Subdistrict, Simalungun Regency, North Sumatra. The main focus of this ... -
Implementasi Program BPJS Ketenagakerjaan kepada pekerja informal di Taman bermain warna-warna Martubung Medan Labuhan
(Universitas Sumatera Utara, 2025)Workers in carrying out their activities, both formal and informal workers, must have obstacles and social risks that will have an impact on the safety, health, continuity of life and welfare of them and their families, ... -
Strategi Public Relations Kantor Wilayah Kementerian Hukum dan HAM Sumatera Utara Dalam Membangun Citra Positif dan Kepercayaan Publik
(Universitas Sumatera Utara, 2025)This study aims to determine how the public relations strategy of the North Sumatra Ministry of Law and Human Rights Regional Office is implemented in building a positive image and public trust, the obstacles faced in ... -
Analisis Masalah Sosial pada Remaja yang Terjerat Judi Online Di Kelurahan Padang Bulan Kecamatan Medan Baru Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the social problems experienced by adolescents involved in online gambling practices in Padang Bulan Subdistrict, Medan. The research uses a qualitative method with a descriptive approach. Data ... -
Analisis Partisipasi Masyarakat dalam Pengembangan Ekowisata di Pantai Sialang Buah Kecamatan Teluk Mengkudu, Kabupaten Serdang Bedagai, Sumatera Utara
(Universitas Sumatera Utara, 2025)Tourism is a sector with significant potential to enhance the economy and welfare of communities, especially in areas rich in natural resources and culture. Ecotourism, as a form of sustainable tourism, offers an environmentally ... -
Pesan Komunikasi Antarbudaya Pada Program Siaran Radio Del FM dan Upaya Memperkuat Identitas Budaya Batak di Kabupaten Toba
(Universitas Sumatera Utara, 2025)This research, titled "Intercultural Communication Messages in DEL FM Radio Broadcasts and Efforts to Strengthen Batak Cultural Identity in Toba Regency" aims to examine how intercultural communication practices carried ... -
Evaluasi Implementasi Program Green Student Movement (GSM) Wahana Lingkungan Hidup Indonesia (WALHI) pada Tata Kelola Pengurangan Penggunaan Plastik di Kota Medan
(Universitas Sumatera Utara, 2025)The numerous environmental issues in Medan City, including the problem of plastic use and its negative impacts, have prompted the Indonesian Environmental Organization (WALHI) to establish the Green Student Movement ... -
Penggunaan Bahasa Isyarat SIBI dan BISINDO untuk Siswa Tuli di Sekolah Luar Biasa Negeri Pembina Medan
(Universitas Sumatera Utara, 2025)Sign language is the main form of communication for the deaf in conveying and receiving information. In Indonesia, there are two sign language systems used, namely the Indonesian Sign Language System (SIBI) and Indonesian ... -
Pengaruh Digital Marketing dan Word of Mouth terhadap Keputusan Berkunjung (Studi pada Pabrik Susu Berastagi)
(Universitas Sumatera Utara, 2025)Tourists' decisions to visit a destination are an important element in the development of the tourism industry. Nature-based tourism is now increasingly in demand and is the main choice for people who want to go on ...