Faculty of Social Sciences and Political Science: Recent submissions
Now showing items 181-200 of 11614
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Adaptasi Rumah Tangga Profesi Tukang Bangunan ( Studi Etnografi di Desa Paya Bakung Kecamatan Hamparan Perak)
(Universitas Sumatera Utara, 2025)This study is entitled "Adaptation of Households of the Construction Worker Profession: An Ethnographic Study in Paya Bakung Village, Hamparan Perak District" which aims to understand the adaptation strategies of construction ... -
Analisis Split Ticket Voting pada Pemilu 2024 di Kota Sibolga
(Universitas Sumatera Utara, 2025)The phenomenon of split-ticket voting has drawn attention in the implementation of the 2024 General Election, particularly in Sibolga City. In a simultaneous election system, voters tend to choose a presidential candidate ... -
Konstruksi Self-Esteem pada Anak Pedagang (Studi Kasus: Lima Keluarga Pedagang Batak di Pajak Horas Kota Pematangsiantar)
(Universitas Sumatera Utara, 2025)This article is entitled Construction of Self-Esteem in Traders' Children (Case Study: Five Batak Trader Families in Pajak Horas, Pematangsiantar City). The purpose of this study was conducted by the researcher to determine ... -
Penerapan Good Governance di Tinjau dari Transparansi Pemerintah dalam Pengadaan Barang dan Jasa Rumah Sakit Umum Daerah Melalui Proses Tender di Kabupaten Mandailing Natal
(Universitas Sumatera Utara, 2025)This research aims to describe the procurement of goods and services in the tender for the construction of a General Hospital in Mandailing Natal Regency. This study focuses on the problem of the tender process that is not ... -
Fenomena Konsumsi Produk Beauty dan Fashion sebagai Simbol Status Sosial pada Mahasiswa
(Universitas Sumatera Utara, 2025)This study aims to analyze the phenomenon of beauty and fashion product consumption as a symbol of social status among students of the Faculty of Economics and Business, Universitas Sumatera Utara. In the modern consumer ... -
Pengaruh Brand Ambassador dan Brand Image Terhadap Keputusan Pembelian Produk Uniqlo Sun Plaza di Kota Medan
(Universitas Sumatera Utara, 2025)In an increasingly competitive business world, consumer purchasing decisions are often influenced by emotional factors and perceptions formed by companies, especially in the fashion retail industry. At Uniqlo Sun Plaza ... -
Pengaruh Brand Ambassador dan Brand Image Terhadap Keputusan Pembelian Produk MS GLOW di Kota Medan
(Universitas Sumatera Utara, 2025)In an increasingly competitive business environment, effective marketing strategies are key to influencing consumer purchasing decisions. One widely adopted approach by companies is the use of brand ambassadors and ... -
Persepsi Jurnalis Pers Kampus di Kota Medan Terhadap Praktik Jurnalisme Komik
(Universitas Sumatera Utara, 2025)This study is titled The Perception of Campus Press Journalists in Medan City Toward the Practice of Comic Journalism, aiming to explore the perceptions of campus press journalists in Medan regarding comic journalism as ... -
Analisis Dampak Kekurangan Pejabat Fungsional terhadap Pelaksanaan Pengadaan Barang dan Jasa di Kabupaten Humbang Hasundutan
(Universitas Sumatera Utara, 2025)Procurement of goods and services is one of the key pillars in effective, efficient, and accountable public governance. The success of this process highly depends on the availability of professional human resources, ... -
Pengaruh Komitmen Organisasi dan Budaya Kerja Terhadap Kepuasan Kerja Karyawan (Studi Kasus PT. Telkom Indonesia Witel Sumut)
(Universitas Sumatera Utara, 2025)Realizing the importance of human resource management (HR) in achieving organizational goals, companies and leaders need to increase their attention to their employees in an effort to increase organizational commitment. ... -
Model Sistem Keamanan Siber Indonesia Studi Kasus: Badan Siber dan Sandi Negara
(Universitas Sumatera Utara, 2025)The development of information technology has created a new artificial space, namely cyberspace. The emergence of sophisticated information systems has changed the world, and changed the perception of threats and created ... -
Strategi Komisi Pemilihan Umum Kota Binjai dalam Meningkatkan Partisipasi Pemilih pada Pemilu Serentak Tahun 2024
(Universitas Sumatera Utara, 2025)This study aims to analyze the strategies of the General Election Commission (KPU) of Binjai City in increasing voter participation during the 2024 Simultaneous General Election. The background of this research is based ... -
Penerapan Good Tourism Governance di Wisata Cagar Budaya Istana Maimun dalam Mewujudkan Pariwisata Berkelanjutan oleh Dinas Pariwisata Kota Medan
(Universitas Sumatera Utara, 2025)Maimun Palace is a tourist destination included in Medan's cultural heritage sites and holds significant potential for supporting sustainable tourism. Therefore, the implementation of Good Tourism Governance (GTG) is ... -
Konstruksi Sosial Perempuan Menjadi Pemimpin Studi Kasus: Forum Mahasiswa Nias Universitas Sumatera Utara (Forman-USU)
(Universitas Sumatera Utara, 2025)Women's leadership in student organizations reflects the state of gender equality in higher education. Although there are no formal restrictions preventing women from taking on leadership roles, in practice, many women ... -
Analisis Kekalahan Anies-Muhaimin dalam Kemenangan Partai Nasional Demokrat (NASDEM) pada Pemilu 2024 di Kabupaten Tapanuli Tengah
(Universitas Sumatera Utara, 2025)This study aims to analyze the causes of the defeat of the Anies-Muhaimin pair in the 2024 presidential election in Central Tapanuli Regency, as well as the victory of the National Democrat Party (Nasdem) in the legislative ... -
Fenomena Marriage is Scary di Kalangan Mahasiswi FISIP Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)The phenomenon of 'marriage is scary' represents a form of fear towards the institution of marriage that is prevalent among female students. This fear arises as a response to gender role imbalances, domestic burdens, ... -
Fenomena Praktik Semprotulation di Kalangan Mahasiswa di Kota Medan
(Universitas Sumatera Utara, 2025)In the process of obtaining a degree for students, students must participate in various teaching and learning processes, one of which is the proposal seminar process. The proposal seminar is one of the earliest stages when ... -
Evaluasi Program Proyek Penguatan Profil Pelajar Pancasila (P5) Pada Sekolah Menengah Pertama : Studi Kasus SMP Negeri 2 Pematangsiantar
(Universitas Sumatera Utara, 2025)The Strengthening the Pancasila Student Profile Project (P5) is one of the policies in the Merdeka Curriculum aimed at reinforcing students’ character in line with Pancasila values through project-based learning. This study ... -
Kekerasan Seksual Dalam Relasi Kuasa (Studi AWK Fairclough Pada Film "Penyalin Cahaya")
(Universitas Sumatera Utara, 2025)This study examines the representation of sexual violence within power relations as portrayed in the film “Penyalin Cahaya” (Photocopier), using Norman Fairclough's Critical Discourse Analysis (CDA) approach. The film was ... -
Framing Citra KPU dan Keberpihakan Pemberitaan Media Online www.kompas.com dan www.republika.co.id
(Universitas Sumatera Utara, 2025)This study analyzes how online media frame the General Election Commission of Indonesia (KPU RI) in news coverage by kompas.com and republika.co.id, particularly in relation to the KPU’s efforts to prevent the recurrence ...