Faculty of Social Sciences and Political Science: Recent submissions
Now showing items 21-40 of 11609
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Pengaruh Experienced Regret Dan Risk Tolerance Terhadap Keputusan Investasi Cryptocurrency Generasi Z Di Kota Medan
(Universitas Sumatera Utara, 2025)Cryptocurrency is rapidly developing as a modern investment instrument, offering high-profit potential but also carrying significant risks. This phenomenon has attracted the interest of Generation Z in Medan, a population ... -
Mekanisme dan Aktor Konservasi Hutan Berbasis Kearifan Lokal pada Orang Karo di Desa Daulu
(2025)ABSTRACT Mechanisms and Actors: Local Wisdom-Based Forest Conservation the Karo People in Daulu Village By: Kerin Nasrani Kislow Br Purba 210905099 This study aims to examine the mechanisms and actors in local ... -
Fungsi Pariwisata Pantai Sirombu pada Struktur Sosial-Ekonomi Lokal di Nias Barat: Analisis Berdasarkan Teori Struktural Fungsionalisme Talcott Parsons
(Universitas Sumatera Utara, 2025)The tourism sector plays a crucial role in Indonesia’s socio-economic development. Sirombu Beach in West Nias Regency has emerged as a rapidly growing tourist destination that influences local livelihoods, social interactions, ... -
Pengaruh Intensitas Melihat Tiktok Terhadap Perilaku Konsumtif Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims to determine the relationship between the intensity of seeing tiktok with consumer behavior in college students. The population in this study were the 2019-2023 students of the University of North Sumatera, ... -
Relasi dan Agen dalam Pengurus Easy Run Pada Komunitas Gen Z Lari Berkah
(Universitas Sumatera Utara, 2025)This study aims to explain the relationship between agency and structure in the Easy Run activity of the Lari Berkah Community in Medan City, using Anthony Giddens’ Structuration Theory. The research focuses on how leaders ... -
Efektivitas Pengelolaan Sampah oleh Pedagang di Pasar Beruang Kota Medan
(Universitas Sumatera Utara, 2025)Waste is the residue of human activities that has the potential to damage the environment. Waste is a common problem in Indonesia, especially in traditional markets. The waste produced by traditional markets consists of ... -
Fenomena Pelajar Sma Bolos Sekolah Di Kota Medan
(Universitas Sumatera Utara, 2025)The phenomenon of high school students skipping school represents a common form of social deviance among adolescents. In Medan City, this study aims to describe the various forms of truancy committed by students and to ... -
Mitigasi Bencana Berbasis Kearifan Lokal dalam Pemanfaatan Pemandian Air Panas Sidebuk-Debuk di Kabupaten Karo (PT Pertamina)
(Universitas Sumatera Utara, 2025)This study aims to analyze the implementation of local wisdom-based disaster mitigation in the utilization of the hot springs in Semangat Gunung Village, Karo Regency. The research approach used was descriptive qualitative, ... -
Internalisasi Nilai Pada Program Pendidikan Kesetaraan di Pusat Kegiatan Belajar Masyarakat Ziona Kota Gunung Sitoli
(Universitas Sumatera Utara, 2025)School dropout remains a serious issue in Indonesia, including in Nias Island, which faces economic challenges, early marriage, and the strong influence of patriarchal culture. These conditions limit access to education, ... -
Hubungan Perilaku Menonton Tayangan Kriminal di Akun Instagram @tkpmedan dengan Persepsi Keamanan Masyarakat Kota Medan
(Universitas Sumatera Utara, 2025)This research is entitled “The Correlation between Crime Show Viewing Behavior on the Instagram Account @tkpmedan and the Perception of Security in Medan City Society.” The research method is quantitative with a descriptive ... -
Implementasi Kebijakan Pengelolaan Kinerja Pegawai Negeri Sipil di Badan Kepegawaian dan Pengembangan Sumber Daya Manusia Kota Gunungsitoli
(Universitas Sumatera Utara, 2025)Civil Servant performance management is an important aspect in increasing the effectiveness and efficiency of government bureaucracy. The implementation of good performance management policies aims to encourage civil ... -
Transparansi Pengelolaan Badan Usaha Milik Desa (BUMDes) Huta Gurgur di Desa Onan Runggu 1 Kabupaten Tapanuli Utara
(Universitas Sumatera Utara, 2025)The management of Village-Owned Enterprises (BUMDes) plays an important role in improving the welfare of rural communities. However, in practice, transparency in the management of BUMDes is often an issue that leads to a ... -
Pengaruh Diferensiasi Produk dan Inovasi Produk terhadap Keunggulan Bersaing Motor Honda Beat Street di Kota Medan
(Universitas Sumatera Utara, 2025)The motorcycle industry in Indonesia is becoming increasingly competitive, particularly in the automatic scooter segment, which is the top choice among urban consumers. Honda Beat Street is positioned as one of the products ... -
Pengaruh Influencer dan Electronic Word of Mouth (e-WOM) Terhadap Keputusan Pembelian Bika Ambon Ahun di Kota Medan
(Universitas Sumatera Utara, 2025)Bika Ambon Ahun is one of Medan’s traditional culinary products that has gained rising popularity through digital m exposure, particularly after influencer reviews and social media debates triggered further consumer ... -
Efektivitas Pengawasan Balai Besar Pengawas Obat dan Makanan (BBPOM) Medan dalam Peredaran Kosmetik Ilegal di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to describe the effectiveness of supervision carried out by the Medan Center for Drug and Food Control (BBPOM) in addressing the circulation of illegal cosmetics in Medan City. The increasing prevalence of ... -
Dampak Sosial Pabrik Kelapa Sawit terhadap Masyarakat di Desa Pulo Padang Kabupaten Labuhanbatu
(Universitas Sumatera Utara, 2025)The palm oil mill plays an important role in improving the income of the local community. However, its existence not only brings positive impacts but also negative ones. This study aims to analyze the social impacts of ... -
Pengaruh Viral marketing dan Turbo marketing Terhadap Keputusan Pembelian Produk Somethinc (Studi Pada Konsumen di Kota Medan)
(Universitas Sumatera Utara, 2025)The development of social media and digital marketing trends has transformed consumer behavior, including purchasing decisions for local skincare products in Medan City. This phenomenon shows that purchasing decisions are ... -
Pengaruh Persepsi Harga dan Pengalaman Pelanggan Terhadap Minat Beli Pada Layanan ShopeeFood (Studi Pada Pengguna di Kota Medan)
(Universitas Sumatera Utara, 2025)Consumer’s purchase intention in food delivery services is increasingly influenced by price perception and customer experience, particularly amid the intense competition between ShopeeFood, GoFood, and GrabFood in Medan. ... -
Analisis Fanatisme dan Loyalitas Suporter Pada Keputusan Pembelian Merchandise Klub PSMS Medan
(Universitas Sumatera Utara, 2025)Football in Indonesia is not merely a sport but has become an integral part of the social and cultural identity of society. Supporters, as a vital element, do not only provide encouragement in the stadium but also serve ... -
Efektivitas Program Penanggulangan Pra Bencana Banjir pada Badan Penanggulangan Bencana Daerah (BPBD) Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the effectiveness of the pre-flood disaster management program implemented by the Medan City Regional Disaster Management Agency (BPBD), focusing on human resource capacity as a key determinant ...