Faculty of Social Sciences and Political Science: Recent submissions
Now showing items 21-40 of 11163
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Pengaruh Service Quality dan Product Quality Terhadap Loyalitas Pelanggan Kopi Kenangan (Studi pada Pelanggan Kopi Kenangan di Kota Binjai)
(Universitas Sumatera Utara, 2025)The coffee industry in Indonesia is growing rapidly, supported by lifestyle changes and increasing coffee consumption trends. Kopi Kenangan as one of the most popular brands faces challenges in maintaining customer ... -
Pola Interaksi Antara Parmalim Dan Non-Parmalim Di Hutatinggi Desa Pardomuan Nauli Kecamatan Laguboti Kabupaten Toba
(Universitas Sumatera Utara, 2025)The underlying issue of this study is how communities with different beliefs can interact harmoniously in their daily lives, particularly between the Parmalim community as a minority and the non-Parmalim community as ... -
Pengaruh Servicescape dan Brand Image Terhadap Customer Satisfaction pada Fore Coffee di Kota Medan
(Universitas Sumatera Utara, 2025)The coffee industry in Indonesia has shown rapid growth in line with the increasing public interest in coffee-based beverages, both as a lifestyle and daily necessity. Fore Coffee, as one of a local coffee brand, takes ... -
Manajemen Konflik Komunikasi Intrapersonal Pemain Judi Online Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study, titled "Intrapersonal Communication Conflict Management Among Online Gambling Students at the University of North Sumatra", aims to examine how students from the Faculty of Social and Political Sciences ... -
Pengaruh Customer Experience dan Promosi Penjualan Terhadap Repurchase Intention (Studi pada Konsumen Nivea Men di Kota Medan)
(Universitas Sumatera Utara, 2025)The men's skincare industry in Indonesia continues to grow along with increasing consumer awareness of the importance of self-care. In the face of increasing competition, customer experience and sales promotion are important ... -
Pengaruh Fear of Missing Out dan Citra Perusahaan Terhadap Keputusan Investasi Saham Oleh Generasi Z di Kota Medan
(Universitas Sumatera Utara, 2025)Stock investment in Indonesia has seen significant growth, particularly among Generation Z. Generation Z is the largest demographic group active on social media and is highly susceptible to Fear of Missing Out (FoMO) ... -
Peran Pekerja Sosial pada Korban Penyalahgunaan Narkoba di Yayasan Medan Plus
(Universitas Sumatera Utara, 2025)The Medan Plus Foundation is a non-profit organization focused on rehabilitation and counseling for victims of drug abuse in the city of Medan. Established in 2003, the foundation is committed to providing holistic ... -
Pemilihan Transportasi pada Generasi-Z di Lingkungan USU Studi Kasus: Penggunaan Ojek Online
(Universitas Sumatera Utara, 2025)The development of digital technology has transformed consumption patterns and societal behavior, including in transportation mode choices. Online motorcycle taxi services (ride-hailing) have become increasingly popular ... -
Sikap Anak Terhadap Pola Asuh di Panti Asuhan Pelangi Kasih Medan Helvetia
(Universitas Sumatera Utara, 2025)This study aims to describe the attitudes of children towards parenting practices at the Pelangi Kasih Orphanage in Medan Helvetia. Children, as a trust and gift from Allah SWT, require care that addresses physical, ... -
Model Komunikasi Pengurangan Risiko Bencana Berbasis Kearifan Lokal di Kabupaten Karo
(Universitas Sumatera Utara, 2025)This research focuses on exploring disaster risk reduction communication models based on local wisdom which implemented in Karo Regency. In terms of area coverage, the research focuses on 14 resilient villages are used for ... -
Praktik Penetrasi Sosial dalam Membangun Komunikasi Interpersonal pada Pengguna Aplikasi Dating Bumble
(Universitas Sumatera Utara, 2025)The title of this research is "The Practice of Social Penetration in Building Interpersonal Communication Among Users of the Bumble Dating App." The study aims to explain how social penetration practices are used to build ... -
Pengaruh Brand Image, Product Quality dan Price terhadap Loyalitas Konsumen pada Sepatu Olahraga (Studi pada Atlet Basket di Kota Medan)
(Universitas Sumatera Utara, 2025)The sports industry, particularly basketball, is rapidly growing in Indonesia, with athletes requiring footwear that supports both performance and comfort. The decision to choose sports shoes is influenced by brand image, ... -
Pengaruh Konten Parenting di Media Sosial Instagram @Parentalk.Id terhadap Pemenuhan Kebutuhan Informasi Orang Tua
(Universitas Sumatera Utara, 2025)This research is entitled The Influence of Parenting Content on the Instagram Account @parentalk.id on Fulfilling Parents’ Information Needs. The purpose of this research is to determine whether there is an influence of ... -
Pengaruh Luxury Brand dan Perceived Value terhadap Brand Attachment Mahasiswa Pengguna Iphone di Kota Medan
(Universitas Sumatera Utara, 2025)The rapid development of digital technology has led to an increase in smartphone usage among students, with the iPhone emerging as a dominant brand in the luxury category. iPhone is not only chosen for its technological ... -
Efektivitas Dinas Kesehatan Kabupaten Asahan dalam Mewujudkan Tujuan Pembangunan Berkelanjutan melalui Penurunan Angka Kematian Ibu
(Universitas Sumatera Utara, 2025)The Maternal Mortality Rate in Asahan Regency ranks among the top five highest in North Sumatra Province. Efforts to reduce maternal mortality are in line with the government's commitment to achieving the Sustainable ... -
Model Komunikasi Pariwisata Pentahelix Berbasis Fully Functioning Society Theory di Kabupaten Nias Selatan
(Universitas Sumatera Utara, 2025)This research identifies alternatives for accelerating tourism development in South Nias Regency through tourism communication studies. The research conducted will produce a tourism communication model that can be implemented ... -
Kapasitas Dinas Perindustrian dan Perdagangan Kabupaten Deli Serdang dalam Mengelola Pasar Rakyat Tanjung Morawa
(Universitas Sumatera Utara, 2025)Managing people's markets is one form of Government and Local Government services to improve the competitiveness of the community, as stated in Law of Indonesia No. 7 of 2014 concerning Trade, followed by Permendagri No. ... -
Pengaruh dan Korelasi Media Sosial TikTok Terhadap “decision making” Pemilihan Presiden 2024 Pada Mahasiswa FISIP Universitas Sumatera Utara Stambuk 2021
(Universitas Sumatera Utara, 2025)This study aims to analyze the influence and correlation between TikTok social media usage on voter decision-making in the presidential election. TikTok, as one of the rapidly growing social media platforms, enables the ... -
The Nuruls dan Liminalitas Sebuah Fenomena Tren Era Modern di Desa Tembung, Kecamatan Percut Sei Tuan, Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2025)This research, titled "The Nuruls and Liminality: A Phenomenon of Modern Era Trends in Desa Tembung," aims to understand the dynamics of liminality experienced by young Muslim women as they construct their identities at ... -
Analisis Komunikasi Intrapersonal dalam Membentuk Kepercayaan Diri pada Perempuan Korban Body Shaming di Kota Medan
(Universitas Sumatera Utara, 2025)This research discusses the analysis of intrapersonal communication in shaping self-confidence in female victims of body shaming in Medan City. Body shaming experienced by many women causes significant psychological impacts, ...