Faculty of Social Sciences and Political Science: Recent submissions
Now showing items 41-60 of 11609
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Pengaruh E-Servicescape Dan E-Service Quality Terhadap Customer Satisfaction (Studi Pada Pengguna Shopee Di Kota Medan)
(Universitas Sumatera Utara, 2025-10-15)Kepuasan pelanggan berkaitan erat dengan seberapa baik pengalaman yang mereka rasakan terhadap layanan yang mereka dapatkan dari Shopee. Dalam persaingan e-commerce yang semakin ketat, kepuasan pelanggan menjadi ... -
Pengaruh Product Ingredients dan Halal Certification terhadap Minat Beli Produk Mie Udon di Kota Medan (Studi pada Konsumen Produk Mie Udon di Kota Medan)
(Universitas Sumatera Utara, 2025)In the era of culinary globalization, udon noodles have become one of the Japanese dishes increasingly popular in Indonesia, including in Medan City. Udon is not only available in large restaurants such as Marugame Udon ... -
Peran Guru, Orangtua, dan Masyarakat dalam Proses Belajar Siswa di Kecamatan Lintong Nihuta Kabupaten Humbang Hasundutan
(Universitas Sumatera Utara, 2025)Education is one of the important, inherent and necessary aspects of human life in order to improve the quality of life. The COVID-19 pandemic has put pressure on various fields such as economy, politics, social, culture, ... -
Resiliensi Sosial Pasca Bencana Alam di Desa Simangulampe, Kecamatan Baktiraja, Kabupaten Humbang Hasundutan
(Universitas Sumatera Utara, 2025)This study aims to describe and analyze the social resilience of the Simangulampe Village community, Baktiraja District, Humbang Hasundutan Regency, following the landslide that occurred on December 1, 2023. The disaster ... -
Kolaborasi Dinas Koperasi dan Usaha Kecil Menengah Kota Binjai Dalam Digitalisasi Pembayaran QRIS
(Universitas Sumatera Utara, 2025)This study aims to analyze the collaboration of the Binjai City Cooperatives and Small and Medium Enterprises (SMEs) Office in digitizing cashless payments through the Quick Response Code Indonesian Standard (QRIS) for ... -
Makna dan Alasan Pribadi Pemakaian Gamis pada Mahasiswi di Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This research explores the meaning and personal reasons behind the use of gamis among female students at Universitas Sumatera Utara. The gamis, as a Muslim women’s garment, is not only perceived as a religious obligation ... -
Perilaku Budaya Berlalu Lintas di Marelan Raya Pasar V
(Universitas Sumatera Utara, 2025)Safety when driving on the highway must be prioritized by every road user to avoid accidents that can harm themselves and others. The many traffic signs installed on the road markings, road bodies and traffic lights aim ... -
Normalisasi Lingkungan Pergaulan sebagai Bentuk Penerimaan Sosial Penggunaan Rokok Elektrik pada Remaja Perempuan (Studi Kasus Coffee Shop Cold’N Brew Medan)
(Universitas Sumatera Utara, 2025)Over time, electronic cigarettes have increasingly replaced conventional cigarettes, as they are considered more modern and attractive. This has become a trend among teenagers, including teenage girls, who are driven by ... -
Pengaruh Gaya Hidup Dan Persepsi Risiko Terhadap Perceived Behavioral Control Penggunaan Shopee Paylater Oleh Generasi Z Di Kota Medan
(Universitas Sumatera Utara, 2025)The digital era has fundamentally transformed the way people live globally. E-commerce has become one of the fastest-growing sectors, with Shopee dominating as the most widely used platform. The development of e-commerce ... -
Penggunaan Emoji dalam Komunikasi melalui WhatsApp oleh Teman Tuli di Yayasan Khadijah Sharaswaty Indonesia
(Universitas Sumatera Utara, 2025)The research was about digital communication but the researcher focused on the use of emoji in WhatsApp interactions, aimed at identifying the frequency, types, and functions of emoji as used by the deaf community. Emoji ... -
Implementasi Hak Angket dalam Pelaksanaan Fungsi Pengawasan Dewan Perwakilan Rakyat Daerah Kota Pematangsiantar
(Universitas Sumatera Utara, 2025)The right of inquiry is a supervisory instrument used by regional legislative councils (DPRD) to investigate government policies suspected of deviating from statutory regulations. This study examines the implementation of ... -
Pengaruh Adopsi Aplikasi Identitas Kependudukan Digital (IKD) terhadap Efektivitas Pelayanan Administrasi Kependudukan di Kota Medan
(2025)Digital government transformation through e-government aims to enhance public service effectiveness. The Digital Population Identity (IKD) application is an innovation by Medan City Population and Civil Registration ... -
Pengaruh Kualitas Layanan, Fasilitas dan Lokasi Terhadap Keputusan Berkunjung Di Pemandian Air Panas Sidebuk-Debuk (Studi Pada Pemandian Air Panas Karona)
(Universitas Sumatera Utara, 2025)Hot spring tourism has become one of the most popular natural attractions among the public. Pemandian Air Panas Karona in Sidebuk-debuk is one of the frequently visited destinations, yet the number of visitors is influenced ... -
Pengaruh Kualitas Produk dan Brand Image Terhadap Keputusan Pembelian Produk The Originote di Kota Medan
(Universitas Sumatera Utara, 2025)The global cosmetics industry has experienced rapid growth along with increasing public awareness of the importance of self-care and attention to the quality of beauty products. In this context, The Originote has emerged ... -
Pengaruh Showrooming terhadap Kepuasan Pelanggan dengan Smart Shopping Feeling Sebagai Variabel Intervening di Kota Medan
(Universitas Sumatera Utara, 2025)The growth of e–commerce in Indonesia continues to increase every year, especially after the pandemic which has also affected the growth of e–commerce. This has led to changes in consumer shopping behavior, one of which ... -
Pengaruh Harga dan Network Quality Terhadap Customer Satisfaction (Studi Pada Pengguna Jasa Indosat HiFi di Kota Medan)
(Universitas Sumatera Utara, 2025)In today's digital era, the public's need for fast and stable internet services is increasing. Indosat HiFi as an internet service provider in Medan City needs to maintain service quality in order to maintain customer ... -
Memudarnya Nilai-Nilai Sakralitas Pada Naposo Nauli Bulung Sebagai Pagar Ni Huta Di Desa Janjilobi Kecamatan Barumun Kabupaten Padang Lawas (Studi Kasus Vakumnya Persatuan Naposo Nauli Bulung)
(Universitas Sumatera Utara, 2025)This study aims to understand the sacred values within the Naposo Nauli Bulung (NNB) organization and to analyze the forms of social conflict that occur between the village government and youth groups. The research employs ... -
Peran Inspektorat Daerah Kota Binjai Melalui Fungsi Pengawasan Penyelenggaraan Pemerintahan di Pemerintah Kota Binjai
(Universitas Sumatera Utara, 2025)The Regional Inspectorate is the Government Internal Supervisory Apparatus (APIP) The Regional Inspectorate is the Government Internal Supervisory Apparatus (APIP) that plays an essential role in overseeing the ... -
Pengaruh Scarcity Marketing dan Potongan Harga terhadap Keputusan Pembelian Produk Pakaian Erigo Store (Studi pada Konsumen Produk Pakaian Erigo Store di Kota Medan)
(Universitas Sumatera Utara, 2025)The increasing public demand for clothing products that follow current trends has led to the growth of various local brands. Erigo is one of the most popular local brands, particularly among the younger generation. To ... -
Perubahan Pola Asuh Lintas Generasi pada Suku Melayu di Kecamatan Medan Johor (Studi Kasus : Perbandingan Pola Asuh antara Generasi X dan Milenial)
(Universitas Sumatera Utara, 2025)This study aims to analyze the differences in parenting styles between Generation X and Millennials within the Malay ethnic community in Medan Johor District and to identify the factors influencing these changes. The ...