Faculty of Social Sciences and Political Science: Recent submissions
Now showing items 41-60 of 11711
-
Pengalaman Ibu Rumah Tangga sebagai Content Creator Facebook dalam Membangun Engagement (Studi Fenomenologi pada Komunitas ‘Pejuang Dolar In-Stream’)
(Universitas Sumatera Utara, 2025)This thesis is titled The Experience of Housewives as Facebook Content Creators in Building Engagement (A Phenomenological Study of the ‘Pejuang Dolar In-Stream’ Community). This study aims to understand the subjective ... -
Peran Dinas Ketenagakerjaan dalam Mengurangi Tingkat Pengangguran di Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2025)Unemployment remains a persistent social and economic issue in Indonesia, including in Deli Serdang Regency. Despite improvements in regional economic growth, the unemployment rate remains high, reflecting an imbalance ... -
Hubungan Identitas Gender terhadap Partispasi Politik Aktif Perempuan di Kota Binjai pada Pemilu 2024
(Universitas Sumatera Utara, 2026)Indonesia is a country with a republican form that adheres to a democratic system so that implementing democracy through general elections involving the political participation of the wider community is a concrete effort ... -
Pengaruh Cita Rasa dan Emotional Marketing terhadap Loyalitas Pelanggan (Studi pada Mcdonald's Kota Medan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the effect of taste and emotional marketing on customer loyalty at McDonald’s in Medan City. The rapid growth of the fast-food industry requires companies not only to maintain product quality ... -
Peran Pola Asuh Orang Tua terhadap Kecanduan Smartphone pada Anak Usia Dini Studi Kasus:Keluarga yang Mempunyai Anak Usia Dini di Desa Sei Semayang
(Universitas Sumatera Utara, 2026)This study aims to determine the role of parenting styles on smartphone addiction levels in early childhood in Sei Semayang Village. The increasing use of smartphones among children is a significant concern because it has ... -
Peranan Gaya Hidup (Life Style) terhadap Moralitas Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This study aims toanalyze the role of lifestyle in influencing the morality of students at the Faculty ofSocial and Political Sciences, University of North Sumatra. The method usedin this study is a descriptive qualitative ... -
Persepsi Civitas Akademika Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara terhadap Keberadaan Pemulung di Sekitar Kampus
(Universitas Sumatera Utara, 2025)The presence of waste pickers in urban public spaces often generates diverse responses, as their activities intersect with issues of cleanliness, security, and the broader social dynamics of the surrounding community. A ... -
‘Curi-Curi Air’ dan Keikhlasan: Strategi Petani dalam Pengelolaan Air Irigasi di Desa Sei Beras Sekata Kecamatan Sunggal Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2025)This paper examinies farmers strategy in irrigation water management in Sei Beras Sekata, Sunggal District, Deli Serdang Regency. The focus of this study to examine how rice farmers face problems related to water conditions ... -
Politik Agraria Penolakan Masyarakat Sidamanik Terhadap Konversi Lahan Kebun Teh Menjadi Kebun Kelapa Sawit Oleh PTPN IV di Kecamatan Sidamanik, Kabupaten Simalungun
(Universitas Sumatera Utara, 2025)The conversion of tea plantations into oil palm plantations by PTPN IV in Sidamanik District, Simalungun Regency, reflects a complex dynamic of agrarian politics at the local level. This phenomenon is not merely related ... -
Strategi Pemenangan Partai Perindo pada Pemilu 2024 di Kabupaten Labuhanbatu Selatan
(Universitas Sumatera Utara, 2025)General elections serve as a competitive arena in which political parties seek electoral legitimacy. In the 2024 Election in Labuhanbatu Selatan Regency, the Perindo Party recorded a significant increase in electoral ... -
Pengaruh Strategi Event Marketing dan Direct Marketing Pt Cyberindo Aditama Dalam Meningkatkan Customer Loyalty di Kota Medan
(Universitas Sumatera Utara, 2025)In the increasingly competitive internet service industry, companies must implement effective marketing strategies to maintain customer loyalty. PT Cyberindo Aditama (CBN), as an internet service provider in Medan, needs ... -
Dampak Penggunaan Media Sosial terhadap Kecemasan Sosial Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik USU
(Universitas Sumatera Utara, 2025)The use of social media has become an integral part of the daily lives of students at the Faculty of Social and Political Sciences, University of Sumatera Utara, influencing the ways they communicate and interact. This ... -
Pengaruh Neuromarketing dan Lifestyle terhadap Impulsive Buying Produk Kamera Analog ( Studi pada Komunitas Bersoreria Medan)
(Universitas Sumatera Utara, 2025)The resurgence of analog cameras has grown significantly in recent years, particularly among creative communities such as Bersoreria Medan. Analog cameras are no longer seen solely as photographic tools but have become ... -
Kinerja Pelayanan Dinas Kependudukan dan Pencatatan Sipil dalam Penyelenggara Pelayanan Publik Bagi Penyandang Disabilitas di Kota Pematangsiantar
(2025)Public services for persons with disabilities represent the fulfillment of fundamental human rights as mandated by Law Number 8 of 2016 concerning Persons with Disabilities. However, in Pematangsiantar City, several ... -
Analisis Pergeseran Peran pada Budaya Pernikahan Masyarakat Adat Minangkabau dalam Era Modernisasi
(Universitas Sumatera Utara, 2025)This study examines the dynamics of social change occurring in the traditional Minangkabau marriage culture in Medan City due to the influence of modernization. The Minangkabau marriage culture, rich in symbolic and ... -
Efektivitas Strategi Komunikasi dalam Live Selling di Tiktok terhadap Keputusan Pembelian pada Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This research is entitled “The Effectiveness of Communication Strategies in TikTok Live Selling on Purchase Decisions among Students of the University of North Sumatra.” The purpose of this study is to determine the ... -
Fungsi Program Keluarga Harapan terhadap Partisipasi Pendidikan dan Kesehatan Keluarga Penerima Manfaat (Studi di Kecamatan Teluk Dalam Kabupaten Nias Selatan)
(Universitas Sumatera Utara, 2025)This thesis aims to explain the role of the Family Hope Program in the education and health participation of beneficiary families in Teluk Dalam Subdistrict, South Nias Regency. The research is conducted using qualitative ... -
Peran Guru dalam Mengembangkan Kemampuan Komunikasi Bahasa Isyarat pada Anak Tuli dalam Konteks Pendidikan Inklusi (Studi Kasus: Rumah Ceria Medan, Kecamatan Medan Selayang)
(Universitas Sumatera Utara, 2025)This research stems from the need to understand how teachers in an inclusive education environment play a role in developing sign language communication skills in deaf children. The purpose of this research is to ... -
Analisis Kapasitas Organisasi Direktorat Reserse Siber (Ditressiber) Polda Sumut dalam Penindakan dan Pencegahan Judi Online
(Universitas Sumatera Utara, 2025)The development of information technology has led to a significant increase in online gambling practices, posing serious challenges to public order and security. In North Sumatra Province, this phenomenon has become a ... -
Implementasi Program Corporate Social Responsibility (CSR) dalam Memberdayakan Masyarakat Sekitar Kawasan Industri Medan (KIM) Mabar
(Universitas Sumatera Utara, 2025)This research analyzes the CSR implementation of PT Kawasan Industri Medan (KIM) Mabar using the Van Meter and Van Horn six-dimensional model within the context of public administration, emphasizing the synergy between ...