Faculty of Social Sciences and Political Science: Recent submissions
Now showing items 61-80 of 11177
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Peran Dinas Ketahanan Pangan, Pertanian dan Perikanan Kota Medan dalam Pemenuhan Ketersediaan Pangan Kepala Rumah Tangga Perempuan di Kecamatan Medan Helvetia
(Universitas Sumatera Utara, 2025)The role of government in the realm of public services is an essential element in ensuring equitable food availability through policies and appropriate accessibility especially for female heads of households divorce ... -
Pengaruh Electronic Word Of Mouth Terhadap Minat Beli Serta Dampaknya Pada Keputusan Pembelian (Studi Pada Konsumen Irian Supermarket Setia Budi Medan)
(Universitas Sumatera Utara, 2025)The retail industry in Indonesia continues to grow in line with increasing competition in the era of globalization and technological advancement. In the face of these conditions, retail companies are required to implement ... -
Persepsi Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara terhadap Bergabungnya Indonesia dengan BRICS
(Universitas Sumatera Utara, 2025)This study is motivated by the phenomenon of Indonesia’s accession to BRICS. Indonesia’s decision to join BRICS represents an intriguing development, considering the country’s historical closeness to Western nations and ... -
Pemberitaan tentang Infrastruktur Pekan Olahraga Nasional Aceh-Sumut 2024 (Analisis Framing pada Media Online Antara News)
(Universitas Sumatera Utara, 2025)This research is entitled “News Coverage on the Infrastructure of the 2024 National Sports Week in Aceh-North Sumatra (Framing Analysis on ANTARA News Online Media)”. The purpose of this study is to examine how ANTARA ... -
Strategi Keamanan Siber Indonesia dalam Perspektif Neorealisme
(Universitas Sumatera Utara, 2025)The rapid development of digital technology has positioned cybersecurity as a strategic aspect in maintaining national stability and state sovereignty. As the fourth-largest internet user in the world, Indonesia faces an ... -
Perilaku Doom Spending Generasi Z Di Media Sosial Di Kota Medan
(Universitas Sumatera Utara, 2025)This study explores the phenomenon of doom spending behavior among Generation Z in Medan City within the context of social media usage. Doom spending refers to impulsive consumption driven by emotional responses such as ... -
Kandidasi PDI-Perjuangan pada Pemilihan Wali Kota Medan pada Pilkada 2024
(Universitas Sumatera Utara, 2025)The purpose of this study is to analyze how the candidacy process and the motives used by PDI-Perjuangan in determining candidates in Medan City in the 2024 Pilkada. This research aims to find out how the candidacy process ... -
Analisis Framing Pemberitaan Kampanye Pemilihan Gubernur Sumatera Utara 2024 pada Media Online Detik.Com
(Universitas Sumatera Utara, 2025)The 2024 North Sumatra Regional Election (Pilkada Sumut) is a significant political event widely covered by the media, including Detiksumut. The media plays a crucial role in shaping public opinion through its news coverage. ... -
Pengaruh Variasi Produk dan Store Atmosphere Terhadap Kunjungan Kembali Konsumen Kilat Kuphi Jalan Garuda Kota Medan
(Universitas Sumatera Utara, 2025)The culinary industry in Indonesia, especially in Medan City, is experiencing rapid growth along with the changing lifestyle of people who prioritize convenience and diversity in the dining experience. One form of adaptation ... -
Pengaruh Brand Image dan Online Customer Review Terhadap Keputusan Pembelian Produk Skintific (Studi pada Konsumen Produk Skintific di Kota Medan)
(Universitas Sumatera Utara, 2025)The skincare industry in Indonesia is growing rapidly along with increasing skincare awareness. Skintific, as a leading brand, faces fierce competition, and the main problem is the factors that influence consumer purchasing ... -
Peran Orang Tua dalam Pendidikan Seksual pada Menstruasi Pertama (Menarche) Remaja Perempuan (Studi Etnografi di Kecamatan Medan Tembung)
(Universitas Sumatera Utara, 2025)Menarche or first menstruation is an important phase in a woman's life towards adolescence which demands readiness both physically and mentally. In this context, the involvement of parents, especially mothers, has a ... -
Pengembangan Kapasitas Kelembagaan dalam Mewujudkan Ketenagakerjaan Inklusif (Studi pada Unit Layanan Disabilitas Dinas Ketenagakerjaan Kota Medan)
(Universitas Sumatera Utara, 2025)The issue of limited employment access for persons with disabilities is a strategic concern that demands serious attention, particularly in Medan City. Unit Layanan Disabilitas (ULD) under the Department of Manpower ... -
Persepsi Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara terhadap Penggunaan Sunscreen
(Universitas Sumatera Utara, 2025)The increasing ultraviolet (UV) radiation exposure due to climate change has raised serious concerns for human skin health. Sunscreen has become an essential form of self-protection; however, perceptions and usage habits ... -
Kekuasaan dan Perlawanan: Kehidupan Patriarki Etnis Batak Toba (Studi Etnografi Masyarakat Batak Toba Daerah Simalingkar)
(Universitas Sumatera Utara, 2025)Patriarchal culture is a social system that places men as the center of power and authority in various aspects of life, such as family, society, economy and culture. Patriarchy is a kinship system adopted by the Toba Batak ... -
Adaptasi Identitas terhadap Penggemar Anime (Studi Etnografi: Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik)
(Universitas Sumatera Utara, 2025)Anime as one of the popular cultures originating from Japan has many fans spread throughout the world. In Indonesia itself, there are many anime fans of various ages. Not only children, but teenagers and adults also like ... -
Diskursus Penggunaan Bahasa Youtuber Gaming (Analisis Isi pada Kanal YouTube @WindahBasudara)
(Universitas Sumatera Utara, 2025)This study aims to analyze the discourse of language use in gaming YouTuber content, with a case study on the YouTube channel @WindahBasudara. The focus of the research is directed towards the use of harsh language, sarcasm, ... -
Analisis Semiotika Pesan Komunikasi dan Kreativitas dalam Iklan YouTube Wonderful Indonesia : Culture and Heritage sebagai Inovasi Budaya Nasional
(Universitas Sumatera Utara, 2025)The research entitled Semiotic Analysis of Communication Messages and Creativity in the Wonderful Indonesia: Culture and Heritage YouTube Advertisement as a National Cultural Innovation. The purpose of this study is to ... -
Pelaporan melalui Website Lapor.go.id Diskominfo dalam Meningkatkan Kualitas Pelayanan Publik pada Masyarakat di Kota Medan
(Universitas Sumatera Utara, 2025)This research is titled Reporting Through the Lapor.go.id Website by Diskominfo in Improving the Quality of Public Services for the Community in Medan City. The purpose of this study is to examine how reporting through the ... -
Penggunaan Instagram sebagai Strategi Komunikasi Politik Rico Waas dalam Membentuk Personal branding sebagai Calon Wali Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the use of Instagram as a political communication strategy by Rico Waas in building his personal branding as a candidate for Mayor of Medan. The analysis is based on the AIDA model (attention, ... -
Ulos Gobar sebagai Simbol Identitas Keturunan Batak Silahisabungan Di Desa Silalahi Nabolak
(Universitas Sumatera Utara, 2025)This research is about ulos, specifically Ulos Gobar, which is known as one of the ulos of the descendants of King Silahisabungan. Ulos Gobar is a special ulos that is only worn by male descendants of King Silahisabungan. ...