Faculty of Social Sciences and Political Science: Recent submissions
Now showing items 61-80 of 11414
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Perilaku Konsumen dalam Keputusan Pembelian di Kota Medan (Studi Kasus pada Konsumen Skincare Skintific)
(Universitas Sumatera Utara, 2025)This thesis is titled Consumer Behavior in Purchasing Decision Making in Medan City (Case Study on Skintific Skincare Consumers). This study aims to understand consumer behavior in the purchase decision-making process for ... -
Pengaruh Globalisasi terhadap Organisasi Lokal di Lingkar Tuk-Tuk Kecamatan Simanindo Kabupaten Samosir, Sumatera Utara
(Universitas Sumatera Utara, 2025)This study investigates the influence of globalization on local organizations in Lingkar Tuk-tuk, a culturally rich area within the Simanindo Subdistrict of Samosir Regency. It focuses on how various community actors—ranging ... -
Analisis Verbal Abuse dalam Komunikasi Antarpribadi Siswa Sekolah Methodist Lubuk Pakam
(Universitas Sumatera Utara, 2025)This research is titled “Analysis of Verbal Abuse in Interpersonal Communication among Students of Methodist School Lubuk Pakam.” The research method used is qualitative. The aim of the study is to identify the phenomenon ... -
Post-Truth Kultus Personal Tokoh Spiritual pada New Media dalam Konstruksi Ahli Hadis Kota Medan
(Universitas Sumatera Utara, 2025)This study analyzes the post-truth phenomenon fostered by three spiritual figures who went viral between 2022 and 2024: Gus Samsudin, Panji Gumilang, and Mama Gufran. These individuals cultivated a culture of personal cult ... -
Pengaruh Impulsive Buying dalam Komunikasi Pemasaran Terhadap Penyesalan Pasca Pembelian di Tiktok Shop pada Generasi Z Kota Medan
(Universitas Sumatera Utara, 2025)The advancement of digital technology and social media has significantly transformed consumer behavior, especially among Generation Z. TikTok Shop has emerged as a platform that integrates entertainment with digital ... -
Perilaku Mahasiswa Antropologi Sosial Universitas Sumatera Utara terhadap Hoaks di Media Sosial
(Universitas Sumatera Utara, 2025)Hoaxes are information that contains lies and fakes that are made with the aim of deceiving and manipulating. Hoaxes are usually found on social media which can spread very quickly and with a wide reach. The use of social ... -
Kekuatan Kelompok Keagamaan sebagai Alat Kepentingan Aktor Politik Lokal pada Pilkada 2024 di Kota Pematangsiantar (Studi Kasus Naposobulung HKBP Siantar Timur Ressort Siantar Timur)
(Universitas Sumatera Utara, 2025)This research examines how the strength of Naposobulung HKBP as a religious group is used as a tool for interests by local political actors in the 2024 Pematangsiantar City elections. This research aims to describe the ... -
Identitas Sosial Fans Loyal dan Fans Karbit Klub Sepak Bola Kalangan Mahasiswa USU
(Universitas Sumatera Utara, 2025)In campus environments and across social media platforms, a growing practice of labeling and social stratification has emerged among football fansparticularly between those identified as “loyal fans” and “bandwagon fans.” ... -
Arsitektur Istano Basa Pagaruyung sebagai Cerminan Identitas Budaya Masyarakat Minangkabau
(Universitas Sumatera Utara, 2025)This study aims to examine Istano Baso Pagaruyung as a representation of the identity of the Minangkabau people. Traditional Minangkabau architecture, which is reflected in the spatial layout and ornaments of the Baso ... -
Budaya Fans sebagai Jaringan Sosial Studi Etnografi Mengenai Solidaritas dibalik Kegiatan Konsumtif Komunitas Fandom JKT48 Medan Fans Club
(Universitas Sumatera Utara, 2025)Popular culture is often seen as weakening critical awareness in society by offering uniform entertainment consumed en masse and passively. However, beneath this perception, popular culture actually gives rise to a new ... -
Peran Orang Tua dalam Pembentukan Identitas Budaya Batak Toba pada Anak di Dusun XIX Pasar IV Ghermania
(Universitas Sumatera Utara, 2025)This study examines the role of parents in shaping the cultural identity of Batak Toba children in Dusun XIX Pasar IV Ghermania, Hamparan Perak District, North Sumatra. The research is motivated by concerns over the ... -
Peran Dinas Perumahan dan Kawasan Permukiman Kota Medan dalam Memenuhi Kebutuhan Hunian Masyarakat Berpenghasilan Rendah di Kecamatan Medan Deli
(Universitas Sumatera Utara, 2025)The role of government in the context of regional autonomy, where each region is given the authority to regulate and manage its own government affairs within its jurisdiction, including mandatory matters such as the need ... -
Studi Resepsi Followers Akun Instagram @PSSI Terhadap Pemecatan Shin Tae Yong Oleh Persatuan Sepak Bola Seluruh Indonesia
(Universitas Sumatera Utara, 2025)This research is titled A Reception Study of Instagram Followers of @PSSI on the Dismissal of Shin Tae Yong by the Football Association of Indonesia (PSSI). The objective of this study is to examine how followers of the ... -
Fenomena Judi Bola Online Parlay Di Kalangan Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025-06-19)This study aims to understand the motives of students in engaging in online parlay ball gambling. In addition, this study also examines how “because to motive” and “in order to motive” from the phenomenological theory put ... -
Partisipasi Perempuan dalam Program Keluarga Harapan (PKH) di Desa Tobing Kecamatan Aek Nabara Barumun Kabupaten Padang Lawas
(Universitas Sumatera Utara, 2025)Family Hope Program (PKH) is a conditional chas transfer program. The conditions applied in this program serve as a form of intervention aimed at addressing issues of social welfare and gender inequality in daily life. ... -
Keterlibatan Marga Purba terhadap Kemenangan Pasangan Calon Syukri-Pantas pada Pilkada Kota Sibolga Tahun 2024
(Universitas Sumatera Utara, 2025)This study aims to analyze the involvement of the Purba Clan Association in supporting and securing the victory of the candidate pair Akhmad Syukri Nazry Penarik and Pantas Maruba Lumbantobing (Syukri–Pantas) in the 2024 ... -
Analisis Multimodal Komunikasi Politik dalam Video “Catatan Anies Pasca Pilpres dan Pendaftaran Pilkada 2024” (Tinjauan Resistensi Politik Dan Ideologi Politik Perubahan Anies Baswedan)
(Universitas Sumatera Utara, 2025)This study aims to analyze the political communication strategy employed by Anies Baswedan in the video entitled "Anies Notes After the Presidential Election and the 2024 Regional Election Registration," focusing on the ... -
Analisis Komparasi Persepsi Generasi Z Laki-Laki dan Perempuan pada Akun Tiktok News-Journo Influencer @nessiejugde2
(Universitas Sumatera Utara, 2025)This research is entitled “Comparative Analysis of Generation Z Male and Female Perceptions of the News-Journo Influencer @nessiejudge2 Account”. This research method uses a descriptive quantitative approach. This research ... -
Konflik Tanah Pembangunan Venue F1 Powerboat di Kelurahan Napitupulu Bagasan Kecamatan Balige Kabupaten Toba
(Universitas Sumatera Utara, 2025)This study examines the land conflict that occurred due to the construction of the F1 Powerboat Venue in Napitupulu Village, Balige District, Toba Regency. This development is a national-scale project aimed at increasing ... -
Peran Koperasi Serba Usaha (KSU) Muara Tanjung Dalam Meningkatkan Ekonomi Masyarakat di Gampong Tanjung Minjei, Kecamatan Madat, Kabupaten Aceh Timur
(Universitas Sumatera Utara, 2025)Cooperatives are people based economic institutions that not only focus on financial profit but also carry a social mission to promote empowerment and self- reliance, particularly in rural areas. This study aims to describe ...