Faculty of Social Sciences and Political Science: Recent submissions
Now showing items 81-100 of 11414
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Hegemoni Iklam Pop-Up di Laman Berita detik.com dalam Kajian Analisis Wacana Kritis
(Universitas Sumatera Utara, 2025)The title of this research is “Hegemony of Pop-Up Advertisement in detik.com Website in the Critical Discourse Analysis.” The objective of the research is to analyze the hegemony of pop-up advertisement in detik.com news ... -
Personal Branding Alfi Siregar sebagai Fashion dan Beauty Influencer di Instagram
(Universitas Sumatera Utara, 2025)This study aims to analyze how Alfi Siregar builds personal branding as a fashion and beauty influencer on Instagram, and how this personal branding is displayed based on eleven personal branding elements according to ... -
Dampak Program Bantuan Bibit Jagung pada Kesejahteraan Petani di Desa Jumateguh Kecamatan Siempat Nempu Kabupaten Dairi
(Universitas Sumatera Utara, 2025)The corn seed assistance program is an effort by the government to improve welfare, especially for farming communities in rural areas. Jumateguh Village is one of the locations where the corn seed assistance program ... -
Konflik Tanah Pembangunan Venue F1 Powerboat Di Kelurahan Napitupulu Bagasan Kecamatan Balige Kabupaten Toba
(Universitas Sumatera Utara, 2025)This study examines the land conflict that occurred due to the construction of the F1 Powerboat Venue in Napitupulu Village, Balige District, Toba Regency. This development is a national-scale project aimed at increasing ... -
Partisipasi Masyarakat Desa Pasaribu Kecamatan Doloksanggul Kabupaten Humbang Hasundutan dalam Pengelolaan Dana Desa Tahun 2023
(Universitas Sumatera Utara, 2025)This study aims to determine and describe how Pasaribu Village community participation in the management of the Village Fund in 2023 in Doloksanggul District, Humbang Hasundutan Regency. Community participation is an ... -
Pengaruh Politik Uang Terhadap Partisipasi Politik Mahasiswa Universitas Sumatera Utara Angkatan 2023 Pada Pemilihan Presiden 2024
(Universitas Sumatera Utara, 2025)The phenomenon of money politics is not a new issue in the study of voter behavior and has become the subject of research by various researchers. Some research findings state that there is a strong and significant ... -
Adaptasi Budaya Lokal di Kegiatan Lembaga Agama: Tradisi Kerja Rani dalam Kegiatan di GBKP Runggun Durian Tinggung, Kecamatan STM Hulu, Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2025-07)This study examines the adaptation of local culture in the activities of religious institutions with a focus on the implementation of the Kerja Rani tradition in activities at the Batak Karo Protestant Church (GBKP) Runggun ... -
Hubungan Implementasi Chatbot Auto Reply dalam Layanan Pelanggan Bisnis Online dengan Kepuasan Pelanggan E-Commerce Shopee pada Mahasiswa Fisip USU
(Universitas Sumatera Utara, 2025)The title of this research is "The Relationship Between the Implementation of Chatbot Auto Reply in Online Business Customer Service and Customer Satisfaction of Shopee E-Commerce Among FISIP USU Students." The purpose ... -
Proses Pengakuan Masyarakat Hukum Adat dan Penetapan Hutan Adat di Kabupaten Tapanuli Utara
(Universitas Sumatera Utara, 2025)The process of recognizing customary law community and establishing customary forests involves coordination among the central government through the Ministry of Environment and Forestry/KLHK, regional governments, and ... -
Model Komunikasi dalam Implementasi Kebijakan Sekolah Ramah Anak di Kabupaten Labuhanbatu
(Universitas Sumatera Utara, 2025)This study aims to analyze the implementation of the Child-Friendly School (CFS) policy in Labuhanbatu Regency, with the goal of creating a safe, comfortable, and inclusive educational environment that aligns with the ... -
Fenomena Praktik Self-Reward di Kalangan Mahasiswa (Studi Etnografi: Mahasiswa FISIP Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This study discusses the phenomenon of self-reward practices among students of the Faculty of Social and Political Sciences at the University of Sumatera Utara. Social changes and the increasingly modern cultural development ... -
Peran Koperasi Serba Usaha (KSU) Muara Tanjung dalam Meningkatkan Ekonomi Masyarakat di Gampong Tanjung Minjei, Kecamatan Madat, Kabupaten Aceh Timur
(Universitas Sumatera Utara, 2025)Cooperatives are people based economic institutions that not only focus on financial profit but also carry a social mission to promote empowerment and self- reliance, particularly in rural areas. This study aims to describe ... -
Pengaruh Social Media Marketing, Brand Image, Dan Brand Ambassador Terhadap Ekspektasi Konsumen Produk Erigo Di Kota Binjai
(Universitas Sumatera Utara, 2025)This research is motivated by the increasing use of social media as a promotional tool and the rising consumer expectations toward local brands such as Erigo. Marketing strategies involving social media marketing, brand ... -
Perilaku Imitasi Drama Korea pada Mahasiswa Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara Angkatan 2020
(Universitas Sumatera Utara, 2025-07-23)This study is entitled imitation behavior of Korean Drama in students of the Communication Studies Program, Faculty of social and Political Sciences, University of North Sumatra, Class of 2020. The purpose of this study ... -
Kritik Sosial dalam Balutan Humor : Analisis Wacana Kritis pada Konten Instagram Bintang Emon
(Universitas Sumatera Utara, 2025)This research is titled “Social Criticism Wrapped in Humor: Critical Discourse Analysis of Bintang Emon's Instagram Content.” The aim of this research is to analyze how Bintang Emon, an Indonesian comedian, voices ... -
Penggunaan Aplikasi Sistem Informasi Data Pemilih (SIDALIH) di KPU Kabupaten Humbang Hasundutan Tahun 2020
(Universitas Sumatera Utara, 2025)This study analyzes the Use of the Voter Data Information System Application (Sidalih) at the KPU of Humbang Hasundutan Regency. The use of the Sidalih application is expected to facilitate the work of the General Election ... -
Pengaruh Konten Media Sosial Instagram dan Frekuensi Iklan Podcast Terhadap Brand Awareness Pada Produk Teh Botol Sosro di Kota Binjai (Studi Pada Konsumen Produk Teh Botol Sosro di Kota Binjai)
(Universitas Sumatera Utara, 2025)Brand Awareness is the extent to which consumers can recognize and remember a brand. This is an important factor in maintaining the position and competitiveness of ready-to-drink beverage products such as Teh Botol Sosro. ... -
Upaya Lembaga Pusat Pengembangan Anak (PPA) Harapan Kita dalam Mengatasi Perilaku Menyimpang pada Remaja Binaan : Studi di Desa Sei Semayang
(Universitas Sumatera Utara, 2025)Adolescence is a period of transition from children to the adult phase, during which adolescents are prone to experiencing emotional instability and are easily influenced by their social environment. As a result, not a few ... -
Ibu Rumah Tangga Pekerja Serabutan dan Tantangan Fatherhood dalam Mengelola Keluarga di Pedesaan Sukamakmur: Berlakukah Peran Domestik Ayah?
(Universitas Sumatera Utara, 2025)The role of fathers as heads of households and primary breadwinners has long been embedded in traditional family structures in rural Indonesia. However, ongoing social and economic changes have triggered shifts in these ... -
Partuturon Sebagai Kontrol Ego dalam Masyarakat Batak Toba di Kota Medan
(Universitas Sumatera Utara, 2025)This study examines the partuturon system in Toba Batak society, which functions as an ego-control and a tool for regulating social relationships based on the Dalihan Na Tolu kinship structure. Partuturon is not only a ...