Faculty of Social Sciences and Political Science: Recent submissions
Now showing items 81-100 of 11177
-
Analisis Penerapan Green Transportation untuk Mewujudkan Kota Hijau dan Berkelanjutan (Studi pada Moda Transportasi Bus Rapid Transit di Kota Medan)
(Universitas Sumatera Utara, 2025)The increase in the number of motor vehicles in Medan City has led to traffic congestion and higher carbon emissions, contributing to worsening air pollution. According to data from the Medan Environmental Agency, carbon ... -
Pengaruh Omnichannel Marketing dan Product Assortment terhadap Minat Beli Konsumen Evolene (Studi pada Konsumen Evolene di Kota Medan)
(Universitas Sumatera Utara, 2025)Public awareness of the importance of a healthy lifestyle has driven an increase in sports activities and the consumption of fitness supplements. Evolene emerged as the best-selling supplement brand on Indonesian ... -
Strategi Komunikasi Politik Calon Legislatif Muhammad Afri Rizki Lubis di Pemilihan Legislatif Kota Medan Tahun 2024
(Universitas Sumatera Utara, 2025)This thesis analyzes the political communication strategy employed by Muhammad Afri Rizki Lubis, a member of the Medan City Regional House of Representatives (DPRD) for the 2019–2024 period from the Golkar Party, who is ... -
Kajian Komunikasi Antarbudaya Tentang Mbaba Kampil pada Proses Pernikahan Adat Masyarakat Karo
(Universitas Sumatera Utara, 2025)This study explores the Mbaba Kampil tradition in the traditional wedding ceremonies of the Karo community, with a focus on intercultural communication. Utilizing Social Identity Theory as the theoretical framework, the ... -
Dinamika Politik Pengelolaan Badan Usaha Milik Desa Bersama (BUMDes Bersama) Kelutap Bersatu di Kecamatan Kelam Permai, Kabupaten Sintang, Kalimantan Barat
(Universitas Sumatera Utara, 2025)The enactment of Law Number 6 of 2014 on Villages has opened a new space for villages to manage their economic potential independently, one of which is through the establishment of BUMDes. However, in practice, there are ... -
Analisis Media Relations Humas PT. Bank Sumut dalam Meningkatkan Reputasi di Kota Medan
(Universitas Sumatera Utara, 2025)This research is entitled Analysis of Media Relations of PT Bank Sumut Public Relations in Improving Reputation in Medan. The purpose of this study is to determine the media relations management carried out by Bank ... -
Otonomi Desa dalam Pengembangan Badan Usaha Milik Nagori (BUMNag) di Nagori Cingkes, Kabupaten Simalungun
(Universitas Sumatera Utara, 2025)Village autonomy is a form of decentralization that grants villages the authority to manage and regulate their community interests independently based on original rights and local values. In this context, Badan Usaha Milik ... -
Peran Local Bossism Terhadap Kemenangan Partai NasDem Pada Pemilu Dewan Perwakilan Rakyat Daerah (DPRD) di Kota Sibolga Tahun 2024
(Universitas Sumatera Utara, 2025)This study examines the role of local bossism in securing the NasDem Party's victory in the 2024 legislative election (DPRD) in Sibolga City. It highlights the figure of Bakhtiar Ahmad Sibarani as a central actor who ... -
Teknologi Digital dan Kecerdasan Emosional terhadap Kemampuan Komunikasi Asertif pada Pemimpin Milenial di PT.Gema Sehat Indonesia
(Universitas Sumatera Utara, 2025)This Study aims to analyze the influence of digital technology and emotional inttelligence on assertive communication among millenial leaders at PT.Gema Sehat Indonesia. The research adopts a quantitative approach using ... -
Konflik Komunikasi Antarbudaya Mertua Perempuan dan Menantu Perempuan pada Perkawinan Impal Suku Karo (Studi Kasus di Kabupaten Deli Serdang)
(Universitas Sumatera Utara, 2025)Impal marriage is a traditional practice unique to the Karo ethnic community in North Sumatra, in which a man marries his maternal aunt’s daughter. While this custom is believed to strengthen familial bonds, in practice, ... -
Korean Wave dalam Pembentukan Identitas Remaja Fandom Carat Medan: Analisis Pemaknaan Remaja tentang Musik Pop Korea (K-Pop) pada Channel YouTube @Pledis17
(Universitas Sumatera Utara, 2025)This study analyzes the reception, interpretation, and role of values conveyed by K-Pop group SEVENTEEN in shaping the identities of adolescent members of the Carat in Medan, through the YouTube channel @Pledis17. The ... -
Manajemen Komunikasi Bencana Dinas Pemadam Kebakaran dan Penyelamatan (DISDAMKARMAT) dalam Penanggulangan Kebakaran di Kota Medan
(Universitas Sumatera Utara, 2025)This study aims to analyze the disaster communication management carried out by the Fire and Rescue Department (DISDAMKARMAT) of Medan City in fire emergency response, identify the challenges faced, and evaluate its ... -
Pengaruh Augmented Reality Virtual Try On dan Electronic Word of Mouth Terhadap Keputusan Pembelian Lip Product Maybelline (Studi Pada Mahasiswa Universitas Negeri di Kota Medan)
(Universitas Sumatera Utara, 2025)The development of digital technology has changed the way consumers interact with products, including in the cosmetics industry. eatures such as Augmented Reality Virtual Try On are now widely used to create interactive ... -
Presentasi Diri Anggota Komunitas “Kelompok Pegiat Ilustrasi” melalui Karya Seni
(Universitas Sumatera Utara, 2025)This research is entitled “Self-Presentation of Kelompok Pegiat Ilustrasi Community Members Through Visual Artworks”. The purpose of this study is to explore how members of the Kelompok Pegiat Ilustrasi (KPI) community ... -
Model Adaptasi Komunikasi dan Konsep Diri Mahasiswa yang Mengalami Kecemasan Berkomunikasi di Universitas Sari Mutiara Indonesia
(Universitas Sumatera Utara, 2025)The objective of this research is to understand the process of communication adaptation and the self-concept of students who experience communication anxiety in a multicultural campus environment. This research uses a ... -
Analisis Fitur Streak pada Tiktok terhadap Intensitas Komunikasi Antarpribadi Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2025)This research is titled Analysis of the Streak Feature on TikTok and Its Impact on the Interpersonal Communication Intensity of Students at the Universitas Sumatera Utara. The purpose of this study is to determine whether ... -
Eksistensi Keberadaan Agama Malim Di Kota Medan
(Universitas Sumatera Utara, 2025)This research discusses the existence of the malim religion in Medan city which aims to find out the existence, religious practices, the number of adherents and the impact of the malim religion on the local community as ... -
Fungsi dan makna cambuk sebagai properti dalam pertunjukan kesenian jaran kepang Di Desa Kampung Yaman, Kabupaten Labuhan Batu Utara
(Universitas Sumatera Utara, 2025)This paper is entitled "The Function and Meaning of the Whip as a Property in the Jaran Kepang Art Performance in Kampung Yaman Village, North Labuhan Batu Regency." This study discusses the important role of the whip ... -
Fenomena Detoksifikasi Media Sosial sebagai Reaksi Efek Negatif Penggunaan Media Sosial yang Berlebihan (Studi Fenomenologi pada Mahasiswa Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)This study is entitled "The Phenomenon of Social Media Detoxification as a Reaction to the Negative Effects of Excessive Use of Social Media (Phenomenological Study of Students of the Communication Science Study Program, ... -
Pengaruh Brand Local dan Kualitas Produk Terhadap Loyalitas Pelanggan Sumatra Roastery (Studi Pada Pelanggan Sumatra Roastery di Kota Medan)
(Universitas Sumatera Utara, 2025)In today’s digital era, Indonesia has entered a dynamic coffee industry revolution. To achieve success in the business world, entrepreneurs must be able to build a strong local brand in the hearts of consumers. Where ...