Faculty of Social Sciences and Political Science: Recent submissions
Now showing items 81-100 of 11711
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Integrasi Teknologi Digital dalam Sentra Usaha Mikro Kecil dan Menengah (UMKM) Terwujudnya Smart City (Studi Kasus Kecamatan Medan Denai)
(Universitas Sumatera Utara, 2025)This study aims to analyze the integration of digital technology in managing Micro, Small, and Medium Enterprises (MSMEs) centers as part of the Smart City development strategy.. Using a descriptive qualitative approach, ... -
Efektivitas Aplikasi Mobile Jaminan Kesehatan Nasional (JKN) Dalam Pelayanan Kesehatan di Rumah Sakit Advent Medan
(Universitas Sumatera Utara, 2025)Effective and efficient healthcare services are essential factors in improving the quality of public services. One of the innovations implemented by the Indonesian government to support this objective is the Mobile JKN ... -
Strategi Bertahan Hidup Petani Jagung guna Meningkatkan Kesejahteraan Petani di Desa Totap Majawa, Kecamatan Tanah Jawa, Kabupaten Simalungun
(Universitas Sumatera Utara, 2025)The loss of livelihoods is one of the main factors causing rural communities to experience economic vulnerability. However, amid these conditions, people strive to change their livelihoods as a form of adaptation to improve ... -
Stigma Sosial pada Ibu Penyandang Disabilitas
(Universitas Sumatera Utara, 2025)Social stigma and discrimination pose significant challenges for people with disabilities, particularly for mother with disabilities. Society often doubts their competence and agency due to stereotypes that equate disability ... -
Kehidupan Sosial Ekonomi Pedagang Kaki Lima (Studi Kasus di Kelurahan Rantau Laban Kota Tebing Tinggi)
(Universitas Sumatera Utara, 2025)Street vendors are one of the community groups that depend on the informal sector fot their economic livelihood. Limited capital and uncertain income make street vendors vulnerable to socioeconomic problems. This study ... -
Pengaruh Risk Perception dan Motivasi Investasi terhadap Keputusan Investasi Saham (Studi pada Investor di Kota Medan)
(Universitas Sumatera Utara, 2025-12-30)The development of the capital market in Indonesia has encouraged more people to invest in stocks, including in Medan City. However, investment decisions are not only influenced by economic conditions but also by psychological ... -
Pengaruh Kemudahan Penggunaan dan Kepercayaan Pengguna terhadap Minat Menggunakan Aplikasi Ajaib sebagai Sarana Investasi Online
(Universitas Sumatera Utara, 2025)The rapid growth of fintech has made online investing increasingly popular due to easy, location-agnostic access. This study examines the factors driving interest in using the Ajaib application as an investment platform ... -
Pengaruh Brand Experience dan Emotional Brand Attachment terhadap Brand Loyalty pada Platform Layanan Berlangganan Over-The-Top (OTT) Video Streaming Dengan Brand Love Sebagai Variabel Intervening (Studi Pada Pengguna Platform OTT Video Streaming di Kota Medan)
(Universitas Sumatera Utara, 2025)Advances in technology and increasing internet penetration in Indonesia have driven a significant shift in people's entertainment consumption patterns, particularly through over-the-top (OTT) video streaming platforms. ... -
Konstruksi Sosial Makna Pernikahan Pada Kalangan Generasi Z (Studi Pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2025)Marriage is one of the social institutions that has an important role in people's lives. However, as the times progress, the meaning of marriage began to shift, especially among the younger generation. The phenomenon of ... -
Pengaruh Penggunaan Jasa Pegadaian Swasta Terhadap Pemenuhan Kebutuhan Mahasiswa FISIP USU
(Universitas Sumatera Utara, 2025)Students represent a segment of society with various living needs, ranging from primary needs such as food and housing to secondary and tertiary needs like educational expenses, internet access, and entertainment. However, ... -
Diantara Tradisi dan Modernitas Dilema Memilih Bekerja atau Melanjutkan Pendidikan bagi Perempuan Muda di Desa Aeknauli Kec Sipahutar
(Universitas Sumatera Utara, 2025)Gender marginalization remains a significant social issue in Indonesia, especially for young women in rural areas. Patriarchal traditions and values often limit women's roles to the domestic sphere, while modernity ... -
Peran Influencer TikTok terhadap Gaya Hidup Konsumtif Mahasiswa Eksakta Universitas Sumatera Utara Angkatan 2021 - 2024
(Universitas Sumatera Utara, 2025)This study aims to broadly analyze the role of TikTok influencers on the consumptive lifestyle of exact students of the University of North Sumatra. This research was conducted in the midst of the rise of social media, ... -
Pemanfaatan Ekosistem Mangrove untuk Kesejahteraan Masyarakat Desa Kuala Langsa Kecamatan Langsa Barat Kota Langsa
(Universitas Sumatera Utara, 2025)This study aims to examine the utilization of the mangrove ecosystem in improving the welfare of the community in Kuala Langsa Village, Langsa Barat District, Langsa City. The research employs a descriptive qualitative ... -
Dampak Keberadaan PT Toba Agro Mandiri Pada Mata Pencaharian Masyarakat Desa Pohan Julu Kecamatan Siborong-Borong Kabupaten Tapanuli Utara
(Universitas Sumatera Utara, 2025)This research is motivated by the presence of PT Toba Agro Mandiri in Pohan Julu Village, Siborong-borong District, North Tapanuli Regency since 2020, which has brought significant changes to the socio-economic structure ... -
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Masyarakat Dalam Perpanjangan Surat Izin Mengemudi Melalui Aplikasi Digital Korlantas Polri Di Satpas Polrestabes Kota Medan
(Universitas Sumatera Utara, 2025)The quality of service on the Indonesian National Police's Digital Traffic Corps (Korlantas Polri) application is expected to provide public satisfaction, particularly in renewing driver's licenses (SIM). However, the ... -
Peran Koperasi Simpan Pinjam terhadap Kesejahteraan Ekonomi Masyarakat dan Lingkungan Sosial (Studi Kasus Kelurahan Tanjung Gusta)
(Universitas Sumatera Utara, 2025)This study, entitled “The Role of Savings and Loan Cooperatives in Community Economic Welfare and the Social Environment (Case Study of Tanjung Gusta Village)” aims to understand how savings and loan cooperatives (KSP) ... -
Analisis Semiotika Komunikasi Interpersonal Tokoh Kaluna Dalam Film Home Sweet Loan
(Universitas Sumatera Utara, 2025)This study, entitled "Semiotic Analysis of the Interpersonal Communication of the Character Kaluna in the Film Home Sweet Loan" aims to reveal the meaning of interpersonal communication expressed through verbal and nonverbal ... -
Pengaruh Word of Mouth Marketing dalam Penciptaan Brand Image terhadap Keputusan Pembelian Mobil Wuling Air EV
(Universitas Sumatera Utara, 2025)The growing trend of environmentally friendly vehicles in Indonesia has encouraged the emergence of various electric car brands, one of which is the Wuling Air EV. This transformation reflects the increasing awareness ... -
Peran Keluarga Anak Jalanan Dalam Pendidikan Anak di Kelurahan Timbang Deli Kecamatan Medan Amplas Kota Medan
(Universitas Sumatera Utara, 2025)Families are the first and foremost educational environment for children, as they receive profound guidance, education, and influence. Families play an important role in shaping the child's character, values, and behavior ... -
Efektivitas Aquabike Jetski World Championship untuk Mewujudkan Pengembangan Pariwisata Berkelanjutan di Tongging, Kabupaten Karo, Sumatera Utara
(Universitas Sumatera Utara, 2025)Tourism development policies are crucial for attracting visitors to a region. The government and the Lake Toba Authority (BPODT) held the international Aquabike Jetski World Championship in Tongging Village, Karo Regency, ...