Analisis Tren Fast Fashion dan Pengelolaan Limbah Tekstil pada Mahasiswa FKM USU

Abstract

The fast fashion industry has triggered an increase in the production and consumption of unsustainable clothing, causing significant environmental problems. Textile waste generated from fast fashion pollutes the environment through accumulation in landfills, the release of hazardous chemicals, and greenhouse gas emissions. This study aims to analyze the characteristics of students, fast fashion consumption patterns, knowledge levels, attitudes, and textile waste management practices among students at the Faculty of Public Health, University of North Sumatra. This study is a descriptive survey involving 94 respondents selected using purposive sampling. Data collection was conducted using a questionnaire via google forms. The results showed that the majority of respondents were female (91,5%), with a monthly living cost range of IDR 1.000.000-IDR 2.000.000 (53,2%) and an allocation of IDR 100.000-IDR 200.000 per month for clothing purchases (36,2%). A total of 37,2 percent of students bought clothes 1–3 times a year, with 94,7 percent most often buying tops. The average number of clothes purchased in a single transaction was 2 pieces (53,2%). The majority of respondents use clothing for more than three years (53,2%), and 64,9 percent purchase discounted/promotional clothing from Shopee, TikTok Shop, and others. Most have good knowledge (77,7%), and 52,1 percent of respondents have a positive attitude toward fast fashion consumption and environmental sustainability. Regarding textile waste management using the 3R concept, which includes reduce, reuse, and recycle, 56,4 percent of respondents have good practices. Students are expected to be more active in applying sustainable attitudes and actions in fashion consumption, such as avoiding excessive purchases, choosing environmentally friendly products, and utilizing recycling facilities.