Peran Kelompok Sadar Wisata (Pokdarwis) Bintang Mandiri Dalam Pengelolaan Pantai Indah Sibintang Kecamatan Sosorgadong Kabupaten Tapanuli Tengah

Abstract

Community-based tourism is a strategic approach to sustainable tourism destination management. Indah Sibintang Beach in Sosorgadong District, Central Tapanuli Regency, has significant potential as a coastal tourist attraction, but requires structured and participatory management. This study aims to examine the role of the Bintang Mandiri Tourism Awareness Group (Pokdarwis) in managing this destination. This research used a qualitative descriptive method. Data were collected through in-depth interviews with Pokdarwis administrators and the surrounding community, direct field observations, and activity documentation. Data validity was strengthened through triangulation of sources and methods. The results of the study show that Pokdarwis Bintang Mandiri has six main roles in the management of Pantai Indah Sibintang, namely: (1) maintaining environmental sustainability through routine activities and tourist education, (2) encouraging community economic empowerment through facilitating MSMEs and employment, (3) increasing human resource capacity through tourism training, (4) managing tourism facilities and infrastructure independently, (5) promoting tourism through social media, and (6) building cooperation with the government, communities, and the private sector. The increase in the number of tourists from 54,000 people in 2023 to 61,000 people in 2024 is one indicator of the success of the Pokdarwis role. In conclusion, Pokdarwis Bintang Mandiri plays a central role in the management of Pantai Indah Sibintang, not only as a technical implementer, but also as a key driver of local socio-economic strengthening and destination sustainability.