Peran Content Creator "Tiktok" Dalam Mempromosikan Daya Tarik Wisata Bukit Holbung Di Kecamatan Harian

Abstract

TikTok content creators at Bukit Holbung play an important role in promoting and showcasing the natural beauty of Bukit Holbung to domestic (Nusantara) and international tourists. This is because, in the current digital era, content creators are essential for promoting tourist destinations. The purpose of this research is to identify the roles of content creators in promoting Bukit Holbung tourism, located in Harian Subdistrict, to attract the attention of both domestic and foreign tourists and encourage them to visit the site. The method employed by the author in writing this paper is qualitative descriptive research, including field studies, observation, interviews, and library research. The results of this research indicate that content creators have a significant role in attracting tourist visits to Bukit Holbung and in enhancing the local community's economy. In conclusion, content creators have a very strong role in promoting the tourist attractions of Bukit Holbung.