Strategi Pedagang Kaki Lima dalam Meningkatnya Penghasilan untuk Kesejahteraan Keluarga di Jalan Gatot Subroto Kecamatan Medan Petisah Kota Medan

Abstract

In several citis in Indonesia, street vendors often become a complex problem. According to regional regulation no 3 of 2014 concerning the arrangement and empowerment of street vendors, what is meant by street vendors hereinafter referred to as street vendors are business actors who carry out trading activities using movable business facilities, using city infrastructure, social facilities, public facilities, land and buildings owned by the government and private sector which are temporary or non-permanent. The aim of this study is to describe and analyze the strategies used by street vendors to increase income for family welfare on Gatot Subroto Street, Medan Petisah District, Medan City. The method used in this research is a qualitative method which is descriptive in nature using the theory (Sumiyanto, 2002) is a street vendors strategy to increase income for family welfare. Data collection techniques in research are by using observation, interview, documentation and literature study techniques. In this study it can be seen that the strategies of street vendors in increasing income for family welfare are product development strategies, integration strategies, market penetration strategies, market development strategies and diversification. In this the role of the government and Satpol PP is needed to regulate street vendors who use the roads and sidewalk to sell which can cause discomfort to pedestrians and other road users.