| dc.description.abstract | Effective communication is very important in supporting the smooth running of tasks and public services within government agencies, including Dinas Koperasi dan UKM Kota Medan. Suboptimal communication can decrease service quality and public trust. Therefore, understanding the implementation of effective communication is essential to improve organizational performance and public satisfaction. This study aims to determine the implementation of effective communication at Dinas Koperasi dan UKM Kota Medan and to analyze its impact on the quality of public services and community satisfaction. This research uses a descriptive qualitative method with data collection techniques through interviews, observation, documentation, and questionnaires distributed to service users. Data were analyzed descriptively based on indicators of effective communication and service satisfaction. The research shows that communication at Dinas Koperasi dan UKM Kota Medan has been running quite effectively, supported by the use of various channels such as letters, official emails, WhatsApp Groups, and social media. Employees are able to convey information clearly and actively provide feedback. Service users feel that the information provided is easy to understand and that the services received are friendly and responsive. The availability of adequate communication facilities, a conducive work environment, and good teamwork are the main supporting factors. However, obstacles such as differences of opinion and lack of discipline in using communication facilities are still found, although they can be overcome through training and regular evaluation. Effective communication at Dinas Koperasi dan UKM Kota Medan plays an important role in improving the quality of public services and community satisfaction. Continuous improvement in communication is necessary to ensure optimal service and to maintain public trust in government institutions. | en_US |
