| dc.description.abstract | The Kesawan area in Medan is an old town rich in cultural, historical and colonial
architectural value. Despite its great potential, this area has yet to be fully
developed into a tourism product. A walking tour approach can effectively bring
historical narratives to life through participatory experiences. This study aims to
design a thematic walking tour in Kesawan Medan as a strategy for developing a
sustainable cultural heritage destination. A qualitative case study method was
employed, involving observation, in-depth interviews, and visual documentation.
The findings indicate that Kesawan holds strong potential as a thematic tourism
destination, supported by historical storytelling, cultural diversity, and colonial-
era buildings. The proposed route includes key points such as Merdeka Square,
Lonsum Building, Gang Bengkok Mosque, Tjong A Fie Mansion, and Tip Top
Restaurant. Challenges include limited pedestrian facilities and insufficient
promotion, yet tourist enthusiasm and community involvement offer promising
opportunities. The study concludes that a walking tour in Kesawan Medan can be
sustainably developed through improved infrastructure, active community
engagement, creative promotion, and cross-sector collaboration. | en_US |
