Undergraduate Theses
Undergraduate Theses
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Pengaruh Kualitas Produk terhadap Keputusan Pembelian Masker Stick Skintific dengan Influencer Marketing sebagai Variabel Moderasi
(Universitas Sumatera Utara, 2024)This research aims to determine the influence of product quality on purchasing decisions among consumers who shop at TikTok Shop and the influence of product quality on purchasing decisions with influencer marketing as a ... -
Pengaruh Daya Tarik Iklan terhadap Keputusan Pembelian Produk Whitelab
(Universitas Sumatera Utara, 2024)This research aims to determine the influence of advertising attractiveness on purchasing decisions for Whitelab products. The method used in this research is a quantitative method. The subjects of this research were 349 ... -
Pengaruh Keseimbangan Kehidupan Kerja dan Persepsi Dukungan Organisasi terhadap Keterikatan Karyawan pada Karyawan Generasi Z di Kota Medan
(Universitas Sumatera Utara, 2024)Generation Z is a new generation that is starting to dominate the world of work, especially companies. Companies need employees who are attached to the company, to be able to achieve the expected performance and goals. ... -
Pengaruh Tingkat Integritas Akademik terhadap Penggunaan Artificial Intelligence Text Generator yang Positif dalam Penulisan Karya Ilmiah pada Mahasiswa
(Universitas Sumatera Utara, 2024)This study aims to determine the influence of academic integrity levels on the positive use of Artificial Intelligence text generators in writing scientific papers among students. Academic integrity refers to students' ... -
Gambaran Kecanduan Internet pada Siswa SMK Broadcasting Bina Creative Medan
(Universitas Sumatera Utara, 2024)Internet addiction refers to the excessive use of the internet by individuals and cannot be separated from the use of the internet in daily life. This study aims to look at the tendency of internet addiction and the ... -
Pengaruh Kepedulian Lingkungan terhadap Niat Beli Ramah Lingkungan dengan Sikap terhadap Produk Kecantikan sebagai Variabel Mediasi
(Universitas Sumatera Utara, 2024)This research aims to determine the influence of environmental concern on green purchase intention with attitudes towards environmentally friendly beauty products as a mediating variable. The research method used in this ... -
Pengaruh Continuance Commitment terhadap Job Hopping Intention pada Karyawan Generasi Z di Kota Medan
(Universitas Sumatera Utara, 2024)Globally, by 2022 it is estimated that employee turnover and desire to quit their jobs will increase even when they do not have another job. The entry of Gen Z into the workforce is seen as a generation that lacks ... -
Pengaruh Personal Resources terhadap Job Hopping Intention pada Karyawan Generasi Z di Medan
(Universitas Sumatera Utara, 2024)Human resource is an important element for organizations operating in the field of goods and services. However, there are various problems related to human resources that can arise in organizations, one of which is job ... -
Ketakutan (Fear) pada Individu yang Pernah Mengalami Dating Violence
(Universitas Sumatera Utara, 2024)This study aims to understand how individuals who have experienced dating violence confront and manage the fear that arises as a consequence of such violence. This fear can affect victims' quality of life and their ability ... -
Pengaruh Kontrol Diri terhadap Perundungan Dimoderasi oleh Religiusitas pada Siswa Sekolah Menengah Atas Berbasis Agama
(Universitas Sumatera Utara, 2024)Bullying is a massive problem in Indonesia, data released by KPAI and FDSI recorded massive cases of bullying. One of the bullying cases that occurred at MAN 1 Medan. This study aims to determine the effect of self-control ... -
Gambaran Student Engagement pada Mahasiswa MBKM USU T.A 2023/2024
(Universitas Sumatera Utara, 2024)This study is a descriptive study that aims to determine the description of student engagement in MBKM students at the University of North Sumatra 2023/2024. The subjects in this study were 409 MBKM USU students. Sampling ... -
Gambaran Psychological Well Being pada Dewasa Awal yang Mengalami Perceraian Orang Tua
(Universitas Sumatera Utara, 2024)The impact of divorce is not only felt by married couples, but also has an impact on children. The impact of parental divorce on children is very diverse. Some of the impacts that often occur in children due to parental ... -
Hubungan Happiness dan Place Attachment pada Pengguna Sarana Fasilitas Taman Kota Tebing Tinggi
(Universitas Sumatera Utara, 2024)This study aims to examine the relationship between happiness and place attachment in Tebing Tinggi City Park visitors. The subjects of this study were 154 park visitors consisting of 85 men and 69 women. Data were collected ... -
Religiusitas pada Fujoshi Muslimah
(Universitas Sumatera Utara, 2024)Fujoshi is a term used to refer to a group of women who like fantasy stories with a homosexual romance genre. Homosexual fantasy stories in the wider community today are known as BL (Boy's Love). Fujoshi tend to hide their ... -
Hubungan Self-Compassion dengan Kualitas Hidup pada Penderita Diabetes Melitus
(Universitas Sumatera Utara, 2024)Diabetes is a chronic condition in which the body is unable to produce insulin properly. Various problems experienced by people with diabetes can affect their quality of life. Self-compassion, an individual ability that ... -
Efektivitas Pelatihan Perencanaan Karier untuk Meningkatkan Kematangan Karier pada Siswa kelas XI SMA X
(Universitas Sumatera Utara, 2024)This study aims to determine the effectiveness of career planning training in enhancing career maturity in grade XI students at SMA X. The study involved a total of 18 subjects. The method used in this research was ... -
Pengaruh Dukungan Sosial Teman Sebaya terhadap Psychological Well-Being pada Remaja
(Universitas Sumatera Utara, 2024)This study aims to determine the effect of peer social support on psychological well-being in late adolescents. In this study involved 393 respondents. This study used a quantitative research method and data were collected ... -
Pengaruh Locus of Control Internal terhadap Psychological Well-Being pada Remaja Akhir
(Universitas Sumatera Utara, 2024)This study aims to determine the effect of Internal Locus of Control on Psychological Well-Being in late adolescents. This study involved 404 respondents. This study used a quantitative method and data were collected using ... -
Peran Motivasi Bermain Online Game terhadap Perilaku Phubbing pada Emerging Adulthood Generasi Z yang Memainkan Online Game Sky: Children of the Light di Indonesia
(Universitas Sumatera Utara, 2024)Phubbing is a phenomenon in communication when someone ignore other people in their company by concentrating on their phone. Phubbing arises because of the high level of phone use and problematic internet use, one of which ... -
Tipe Kepribadian Intellect pada Generasi Z Pengguna Generative Artificial Intelligence
(Universitas Sumatera Utara, 2024)This research is a quantitative study that aims to describe the Intellect personality type in generation z users of Generative Artificial Intelligence (GAI). The participants in this study were 345 students of the University ...
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