Undergraduate Theses
Undergraduate Theses
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Gambaran Bentuk Penyesuaian dalam Perkawinan Perempuan Batak Toba yang Melangsungkan Tradisi Mangulosi dalam Pernikahan
(Universitas Sumatera Utara, 2023)The mangulosi tradition at weddings is very sacred tradition for the bride and groom. The bride of the Toba Batak tribe is even considered illegitimate according to tradition if they don't do the mangulosi. The mangulosi ... -
Gambaran Identitas Nasional Pada Masyarakat Miskin di Kota Medan
(Universitas Sumatera Utara, 2023)This research is a descriptive research that aims to determine the picture of National Identity in poor society in Medan City. This study involved 110 people as research participants. Sampling is carried out using the ... -
Pengaruh Self-control dan Sales promotion terhadap Perilaku Konsumtif pada Konsumen Social commerce TikTok Shop
(Universitas Sumatera Utara, 2023)This study aims to determine the effect of self-control and sales promotion partially or simultaneously on consumptive behavior in TikTok Shop social commerce consumers. The research method used in this research is a ... -
Evaluasi Psikometri USU BINTANG Inventory Versi 2.O Menggunakan Model Rasch
(Universitas Sumatera Utara, 2023)This research is a descriptive quantitative research with a total 282 respondents obtained using convenience sampling technique. The criteria of the respondents are the students of Universitas Sumatera Utara from the class ... -
Kesejahteraan Psikologis Mahasiswa dengan Orang Tua Strict Parents
(Universitas Sumatera Utara, 2023)This research was conducted to determine the effect of strict parenting on the psychological well-being of students and to find out the chronology of the respondents' experiences with strict parents. This type of research ... -
Pengaruh Customer Engagement terhadap Loyalitas Merek Pada Pengguna Shopee
(Universitas Sumatera Utara, 2023)Semakin luas penggunaan internet memberikan pengaruh yang besar pada pengusaha khususnya yang bergerak di bidang e-commerce. Kesuksesan sebuah perusahaan sangat bergantung pada bagaimana perusahaan dapat terhubung dengan ... -
Gambaran Bentuk Penyesuaian Perkawinan Pria Batak Toba dalam Pernikahan yang Melangsungkan Tradisi Mangulosi
(Universitas Sumatera Utara, 2023)For the Batak Toba tribe, marriage is a sacred and holy ceremony because of its religious values. In Batak Toba tribe marriage there is a tradition mangulosi which is believed to be a purify way of delivering prayers for ... -
Jenis-Jenis Perilaku Bullying yang diterima Siswa (Studi Komparatif Siswa SMA Unggul dan tidak Unggul
(Universitas Sumatera Utara, 2023)Superior and non-superior schools are labels obtained by schools from the community, superior schools are seen as schools that can regulate student behavior, while schools that are not superior are seen as incapable of ... -
Dinamika Emosi Orang Tua Pengantin Perempuan Pada Tradisi Mangulosi Pernikahan Batak Toba
(Universitas Sumatera Utara, 2023)The Mangulosi tradition at the Toba Batak traditional wedding is a tradition that is still attached to this day. For Toba Batak parents, the time of mangulosi is an important event. Especially for Toba Batak parents, when ... -
Pengaruh Emotional Buying Motives terhadap Pembelian Impulsif Pada K-Popers
(Universitas Sumatera Utara, 2023)Current technological developments make it easier for foreign cultures to be accepted in the everyday environment by being able to access information easily and quickly. Not only information can be spread through technology, ... -
Pengaruh Psychological Capital terhadap Psychological Well-Being Pada Mahasiswa yang Menempuh Skripsi
(Universitas Sumatera Utara, 2023)Students have a responsibility to complete their bachelor’s degree. Therefore students must complete their final project called a thesis. But in the process, students often feel stressed caused by internal and external ... -
Pengaruh Workplace Bullying terhadap Voluntary Turnover Intention pada Karyawan Kalangan Millennial
(Universitas Sumatera Utara, 2023)Voluntary turnover intention is the desire or intention from within the individual to voluntarily resign from the company where he works. Whereas workplace bullying is repeated harmful behavior that is intentionally ... -
Pengaruh Gaya Hidup terhadap Keputusan Pembelian Produk Fast Food McDonald’s Indonesia
(Universitas Sumatera Utara, 2023)This study aims to determine whether lifestyle has a positive and significant effect on product purchasing decisions fast food McDonald's Indonesia. The subjects in this study were 384 product consumers fast food McDonald's ... -
Pengaruh Emotional Branding Terhadap Post-Purchase Regret pada Produk Scarlett Whitening
(Universitas Sumatera Utara, 2023)The cosmetics industry is one of the industries that has grown rapidly from year to year. In order to increase purchases, companies try to introduce their products by doing some marketing which is expected to influence ... -
Pengaruh Expressive Writing Therapy terhadap Future Anxiety pada Mahasiswa Tahun Pertama
(Universitas Sumatera Utara, 2023)Anxiety about the future in students is a state of fear, panic about changes that are expected to occur in the future. If anxiety in facing the future has arisen, it can affect students' attitudes, cognition and behavior ... -
Pengaruh Work-Life Balance terhadap Turnover Intention Karyawan pada Generasi z di Indonesia
(Universitas Sumatera Utara, 2023)The purpose of this research is to see the effect of work-life balance on turnover intention among Generation Z employees in Indonesia. This research uses quantitative methods and uses a Likert scale as a data collection ... -
Confirmatory Factor Analysis (CFA) pada USU BINTANG Inventory
(Universitas Sumatera Utara, 2023)The USU BINTANG Inventory is an assessment tool used to assess the character of students at the University of North Sumatra. To provide accurate measurement results, a psychometric evaluation of the instrument is required. ... -
Pengaruh Sikap pada Product Bundling terhadap Keputusan Pembelian di TikTok Live Shop
(Universitas Sumatera Utara, 2023)This study aims to determine the effect of attitudes on purchasing decisions of product bundling in TikTok Live Shop. The research method used in this study is a quantitative explanatory design with a convenience sampling ... -
Hubungan Identitas Muslim dan Identitas Nasional
(Universitas Sumatera Utara, 2023)Indonesia is a country that has diversity from various aspects, such as religion, race, ethnicity, language, culture and many more. This diversity forms the identities of Indonesian society. The conflicts that occur in ... -
Pengaruh Efektivitas Sistem Reward terhadap Motivasi Kerja Karyawan Koperasi Simpan Pinjam (KSP) Credit Union (CU) Harapan Kita Medan
(Universitas Sumatera Utara, 2023)Savings and Loan Cooperative Credit Union Harapan Kita Medan is a non-banking institution engaged in the service sector, therefore employees who are in these institutions certainly play an important role in ensuring the ...
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