Analisa Persepsi Penduduk tentang Citra Kota Sei Rampah

Abstract

The image of a city is formed from a mental picture of the city's identity that is captured by the senses and understood by each individual in the form of a distinctive or unique impression and view of the city. The image of a city is important in planning city development programs in order to shape the city's identity and increase its attractiveness. The city of Sei Rampah is one of the capitals that will be passed when crossing the East Sumatra route. This city has historical value and in recent years has experienced significant urban development. Residents' perceptions of the city's image are very important in determining an individual's desire to settle and the formation of pride in the city where he lives. To determine residents' perceptions of the city image in Sei Rampah, a questionnaire was used to distribute 100 respondents. The city image scale statement was taken from Gilboa (2015) with 20 research instruments, with positive, neutral and negative perception parameters. From the analysis process, 11 neutral assessments were obtained, and 9 positive assessments regarding the variables of city facilities, recreation, security and public services. These results explain that residents' perceptions tend not to have a distinctive impression of the city's image with a tendency to answer Neutral. From the results of the Lynchian Element identification on the influence of city development on residents' perceptions, it is clear that residents have a positive perception of the infrastructure being built, namely the Masjid Agung in Serdang Bedagai district.