Pengaruh Pendapatan, Literasi Keuangan, dan Persepsi Risiko Terhadap Keputusan Investasi Generasi Z di Kota Medan

Abstract

This study aims to determine and analyze the influence of Income, Financial Literacy, and Risk Perception on Generation Z Investment Decisions in Medan City. This study is an associative study and the type of data used is quantitative data. In this study, the population in this study is the Generation Z Community in Medan City with a research sample of 97 respondents. Data analysis used is multiple linear regression analysis. The results of this study indicate that simultaneously Income, Financial Literacy and Risk Perception simultaneously have a positive and significant effect on Generation Z Investment Decisions in Medan City. Partially, the Income variable has a positive and significant effect on Investment Decisions, the Financial Literacy variable has a positive and significant effect on Investment Decisions and the Risk Perception variable has a positive and significant effect on Generation Z Investment Decisions in Medan City.