Pengaruh Literasi Keuangan Syariah, Promosi dan Nilai Religius Terhadap Keputusan Nasabah Memilih Tabungan Syariah Di Kota Medan

Abstract

This study aims to determine the effect of Sharia Financial Literacy, Promotion and Religious Values on Customer Decisions to choose Islamic savings in Medan City. This type of research is quantitative. Data sources were obtained through distributing questionnaires to the people of Medan City. The population in this study were all people in Medan City. With Probability sampling using the hair formula obtained as many as 100 respondents who are the people of Medan City. The analysis technique used is multiple linear regression analysis techniques. The results of this study indicate that partially sharia financial literacy, promotion and religious values have a positive and significant effect on customer decisions. While simultaneously sharia financial literacy, promotion and religious values have an effect of 85.8% on customer decisions to choose islamic savings in Medan City.