Strategi Pengembangan Agrowisata Taman Air Percut Untuk Meningkatkan Daya Tarik Wisatawan

Abstract

Agrotourism Development Strategy of Taman Air Percut to Increase Tourist Attractiveness." The study aims to determine the potential and appeal of agrotourism, and to analyze the development strategies implemented for the development of Taman Air Percut Agrotourism in Deli Serdang Regency. The method used is descriptive qualitative with data collection techniques through observation, interviews, and documentation.The research findings indicate that Taman Air Percut Agrotourism possesses significant potential in terms of nature, agriculture, local culture, and the socio-economic aspects of the community. The development strategies implemented include the development of education-based tourist attractions, improvement of facilities and infrastructure, digital promotion, and collaboration with the government and private sectors, as well as promotion. With proper management and sustainable strategies, Taman Air Percut has the potential to become a leading agrotourism destination capable of increasing tourist attractiveness and the welfare of the local community.