| dc.description.abstract | The development of large-scale infrastructure such as the Trans-Sumatra Toll Road has had a significant impact on local economic sectors, particularly Micro, Small, and Medium Enterprises (MSMEs). One of the affected sectors is the lemang MSMEs in Tebing Tinggi City, which have experienced a decline in both the number of stalls and sales due to changes in traffic patterns that previously supported their business locations. This condition highlights the crucial role of local government, especially the Office of Trade, Cooperatives, and MSMEs of Tebing Tinggi City, in providing protection and adaptive strategies to ensure the sustainability of MSMEs amidst such transitions.
This study aims to analyze the role of the Office of Trade, Cooperatives, and MSMEs in the development of lemang MSMEs following the operation of the Trans-Sumatra Toll Road. The research uses a descriptive method with a qualitative approach, employing data collection techniques such as interviews, observation, and documentation. The theoretical framework is based on organizational behavior theory by Robbins (2001), which includes five indicators: motivation, leadership, communication, organizational culture, and decision- making. Informants in this study include the Head of the Cooperatives and Micro Enterprises Division, the Head of the Trade Division, lemang MSME entrepreneurs, and the general public.
The results show that the role of the Office of Trade, Cooperatives, and MSMEs in supporting the sustainability of lemang MSMEs has not been optimal. Government motivation and support remain limited; leadership lacks consistent strategic direction; communication does not effectively reach all MSME actors; and decision-making tends to be top-down and non-participatory. Therefore, a more responsive and comprehensive strategy is needed to ensure the resilience and growth of MSMEs in response to infrastructure development. | en_US |
