Efektivitas Program Kampung Berkualitas (KB) dalam Peningkatan Kesejahteraan Ekonomi Masyarakat di Kelurahan Gaharu, Medan Timur

Abstract

The Kampung Berkualitas (Quality Village/KB) Program is one of the government’s efforts to improve community welfare through a cross-sectoral approach covering population, health, education, and family economic empowerment. This program is expected to serve as a coordination platform for development at the village/kelurahan level. However, in its implementation in Gaharu Village, Medan Timur Subdistrict, the program has not yet been fully effective in achieving its intended goals. This is evident from the fact that some community members are still unable to meet their basic living needs properly, family businesses remain unregistered, and community participation in KB activities remains low. This study aims to analyze the effectiveness of the Kampung Berkualitas (KB) Program in improving the economic welfare of the community in Gaharu Village. The research method used is descriptive qualitative, with data collection techniques including interviews, observations, and documentation. The analysis is based on the indicators of program effectiveness proposed by Sutrisno in Wulandari (2018:16), which include program understanding, target accuracy, and tangible changes. The findings show that the KB program in Gaharu Village has begun to generate positive impacts in raising family awareness and promoting productive economic activities through UPPKA. Nevertheless, community understanding of the program remains limited, the targeting of beneficiaries has not been entirely accurate, and the changes achieved are uneven. Moreover, issues such as lack of accountability, weak coordination among implementing agencies, and insufficient economic assistance and public services are still evident. Therefore, strengthening the capacity of program implementers, ensuring transparency of information, and enhancing community participation are required for the program to be more effective and sustainable.