Promosi Villa Alam Berastagi Melalui Media Sosial Instagram

Abstract

Villa Alam Berastagi is a nature-themed accommodation located in Karo Regency, North Sumatra. With a cool atmosphere and complete facilities such as private pools, karaoke, and ATV rides, it attracts tourists seeking comfort and outdoor experiences. To increase visitor interest, the management utilizes Instagram as a promotional platform.This study aims to analyze the promotional strategies implemented through the @villa.berastagi Instagram account. A descriptive qualitative method was used, employing observation, interviews, documentation, and literature study. The findings show that features such as feed, stories, reels, and customer testimonials are effectively used. However, hashtags, endorsements, and Instagram Ads have not been fully optimized. Overall, Instagram serves as an effective promotional tool, though further strategic improvements are needed. Keywords: Villa Alam Berastagi, Instagram, Promotion, Social Media, Digital Marketing