| dc.description.abstract | Modern tourism no longer focuses solely on natural beauty, but also on the
quality of direct experiences offered to visitors. Taman Simalem Resort, located in
North Sumatra, is a tourism destination that emphasizes guest-centered
experiences by integrating attractions and amenities such as jungle trekking,
resort discovery tours, and educational activities. This study explores two main
questions: (1) What is the potential of guest activities at Taman Simalem Resort?
and (2) How are attractions and supporting amenities planned to enhance those
activities? The research aims to identify the types of attractions and amenities
available and to analyze their contribution to improving the overall tourist
experience. A qualitative case study approach was used, with data collected
through observation, interviews, documentation, and literature review. Findings
indicate that guest activity-based attractions and facilities have a significant
positive impact on visitor satisfaction. The resort’s planning strategy has been
effective but still presents opportunities for future development, such as the
addition of new attractions and wellness facilities. In conclusion, the management
of attractions and amenities at Taman Simalem Resort reflects a clear and
relevant direction toward creating interactive, engaging, and meaningful tourism
experiences aligned with current visitor expectations. | en_US |
