Pengaruh Perceived Ease Of Use Dan Perceived Usefulness Terhadap Adopsi Penggunaan Fintech Berbasis QRIS (Studi Pada UMKM Kuliner Di Kota Medan)

Abstract

This study aims to determine the effect of perceived ease of use and perceived usefulness on the adoption of QRIS-based fintech (a study on culinary SMEs in the city of Medan). The theoretical framework used is the Technology Acceptance Model (TAM). This study is a quantitative research with primary data in the form of questionnaires. The sampling method used is probability sampling with a population of culinary SMEs in the city of Medan. The sample for this study consists of 372 respondents. In analyzing the data, the analyses used are descriptive statistical analysis and multiple regression analysis using SPSS software. The results of the study show that the variables perceived ease of use and perceived usefulness have a significant positive effect on the adoption of QRIS-based fintech.