Pengaruh Physical Evidance, Promosi, dan Harga terhadap Keputusan Pembelian Ulang (Studi Kasus pada Konsumen Di Army Pet Shop Jl.Setia Luhur)

Abstract

This study aims to determine and analyze the influence of Physical Evidence, Promotion, and Price on Repeat Purchase Decisions among consumers of Army Pet Shop Setia Luhur, Medan City. This research is associative in nature with a quantitative approach. The population in this study consists of consumers who have made purchases at Army Pet Shop Setia Luhur, with a total sample of 99 respondents selected using purposive sampling, based on the criteria of having previously purchased from the store. The data analysis method used is multiple linear regression assisted by SPSS version 25. The results show that simultaneously, Physical Evidence, Promotion, and Price have a positive and significant effect on Repeat Purchase Decisions. Partially, only the Price variable has a positive and significant effect, while Physical Evidence and Promotion do not significantly influence Repeat Purchase Decisions. The coefficient of determination indicates that the independent variables can explain 64,8% of the variation in the dependent variable.