Analisis Strategi Pengembangan Pengunjung Pantai Mangrove dalam Meningkatkan Pendapatan Masyarakat Pesisir

Abstract

The Mangrove Beach of Kampung Nipah is known as a tourist area that not only offers beautiful coastal scenery but also functions as a center for mangrove forest conservation. Therefore, a further analysis suggests it can increase the income of coastal communities through visitor development strategies at the Mangrove Beach natural tourist destination. As a nature-based ecotourism area, the Mangrove Beach holds great potential in attracting tourists and supporting the local economy. This research aims to analyze the visitor development strategies implemented at Mangrove Beach Kampung Nipah and to examine their impact on increasing the income of coastal communities in the area. The research method used is a descriptive qualitative approach with data collection techniques including observation, interviews, and documentation. The results indicate that effective development strategies include strengthening nature-based tourist attractions, promoting through social media, enhancing the role of Tourism Awareness Groups (Pokdarwis), and developing tourism-supporting infrastructure and facilities. These strategies have a positive impact on increasing the number of visitors and directly contribute to community income through various creative economic activities. This study recommends the importance of collaboration between the government, local communities, and tourism stakeholders to promote sustainable tourism development in coastal areas