Pengaruh Sofalizing terhadap Adiksi Media Sosial pada Remaja Akhir

Abstract

This study aims to determine the positive effect of sofalizing on social media addiction among late adolescents. This study uses a quantitative approach with a regression design. Data collection was conducted using a Likert scale questionnaire with 353 late adolescents aged 18-21 years (M = 20,22, SD = 0,89) who use social media at the University of North Sumatra. Social media addiction was measured using the Bergen Facebook Addiction Scale developed by Andreassen (2012) and adapted into Indonesian by Napitupulu and Rangkuti (2023). Sofalizing was measured using the Sofalizing Scale developed by Tosuntaş et al. (2020) and adapted into Indonesian by Sipayung and Rangkuti (2025). The scale was distributed using Google Forms The data obtained was processed using simple linear regression analysis. The results of the study show a coefficient of determination of r2 = 0,299 with a significance value of p < 0.001. These results indicate that there is a significant positive effect between sofalizing and social media addiction among late adolescents, meaning that the higher the sofalizing score, the higher the social media addiction score. These results also indicate that the level of effect is in the high category.